BBW, US1200761047

Build-A-Bear Workshop stock has USD 45.00 fair value, 72.35 percent above price

Published on 10/15/2026 at 22:06 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

P/E is 6.48 on October 15, 2026. Build-A-Bear Workshop stock costs EUR 23.30 on October 15, 2026, up 3.69 percent on NYSE.

Valuation and trading figures

AnalystConsensusTarget raised fair value to USD 45.00 on October 6, 2026.
Build-A-Bear Workshop had a P/E ratio of 6.48 on October 15, 2026.
Build-A-Bear Workshop stock costs EUR 23.30 at Lang & Schwarz on October 15, 2026 at 10:03 p.m. CEST.
Build-A-Bear Workshop had a market capitalization of USD 321.7 million on October 15, 2026.

BBW, US1200761047, Illustration mit AI erstellt.

AnalystConsensusTarget raised its fair value for Build-A-Bear Workshop from USD 43.00 to USD 45.00 on October 6, 2026, according to Simply Wall St. The USD 45.00 estimate stands 72.35 percent above the USD 26.11 home-market price on October 15, 2026.

Build-A-Bear Workshop stock was trading at EUR 23.30 at Lang & Schwarz on October 15, 2026 at 10:03 p.m. CEST. The separate home-market quote stood at USD 26.11, up 3.69 percent from USD 25.18 on the same date.

Valuation stays central

The valuation picture is defined by a price-to-earnings ratio of 6.48 and a market capitalization of USD 321.7 million, both as of October 15, 2026. The company operates as a specialty retailer selling customizable stuffed toys, clothing and accessories through stores and e-commerce channels.

Build-A-Bear Workshop was founded in 1997 and organizes its business across direct-to-consumer sales, commercial activities and international franchising. Its chief executive is J. Christopher Hurt.

Price position and activity

The stock's 52-week range runs from USD 24.15 to USD 72.19, placing the USD 26.11 quote 63.83 percent below the high and 8.11 percent above the low. Trading volume reached 221,189 shares against an average of 563,546 shares on October 15, 2026.

The valuation is lower than the multiples of two larger toy companies. Mattel traded at USD 17.32 with a P/E ratio of 12.93 and a USD 4.9 billion market capitalization, while Hasbro stood at USD 98.41 with a P/E ratio of 17.69 and a USD 13.9 billion market capitalization on October 15, 2026.

Comparison with peers

Build-A-Bear Workshop: up 3.69 percent, P/E 6.48, market capitalization USD 321.7 million.

Mattel (NYSE, USD): up 4.02 percent, P/E 12.93, market capitalization USD 4.9 billion.

Hasbro (NYSE, USD): up 3.09 percent, P/E 17.69, market capitalization USD 13.9 billion.

Dates and market context

The investor-relations page lists product announcements dated October 8, 2026 and October 5, 2026. The latest company filing date visible there is September 9, 2026, for a quarterly cash dividend.

Trading level and valuation

The combination of a USD 45.00 fair value estimate, a 6.48 P/E ratio and a USD 24.15 52-week low puts valuation and execution on the same screen for investors.

Build-A-Bear Workshop stock was trading at EUR 23.30 at Lang & Schwarz on October 15, 2026 at 10:03 p.m. CEST.

The further course of trading is shown by the continuously updated real-time quote of Build-A-Bear Workshop stock.