China Merchants Securities upgrades East Buy stock to Buy

China Merchants Securities upgraded East Buy stock to Buy from Hold and set a HKD 27.00 price target on August 10, 2026, as listed by MarketScreener. The upgrade gives investors a clear benchmark while East Buy rebuilds growth around private-label goods and livestreaming commerce.

Fiscal 2026 brought a profit rebound

East Buy reported RMB 5.70 billion of revenue for fiscal 2026, covering the year ended May 31, 2026, up 29.80 percent from the prior fiscal year, according to Edgepedia. Operating profit reached RMB 660.00 million after a loss in the preceding fiscal year, marking a substantial change in the companys earnings profile.

The result matters because East Buy is moving away from dependence on a single livestreaming personality. Its reported operating profit provides a current measure of whether the private-label strategy is translating into earnings rather than only sales growth.

Private-label scale is expanding

East Buys investor-relations page describes a private-label products and livestreaming e-commerce platform centered on agricultural products. Its 2026 milestone lists 1,009 private-label products and 51 million Douyin followers, giving the business a larger owned-product base and a broad distribution audience.

That combination changes the operating equation. A wider private-label catalog can support product differentiation, while the livestreaming audience gives East Buy a direct route to customers. The fiscal 2026 revenue increase and the RMB 660.00 million operating profit show the measurable outcome of that model during the reported period.

Next reporting date adds a near-term marker

Seeking Alpha lists October 29, 2026 as the upcoming quarter earnings announcement date for East Buy. That date gives the market its next scheduled checkpoint for revenue, profitability and the pace of the private-label expansion.

The valuation reference remains mixed across currencies and venues. East Buy had a market capitalization of HKD 26.4 billion on October 7, 2026, while its HKEX quote was HKD 25.08 at 11:59 a.m. HKT, against a 52-week range of HKD 17.59 to HKD 33.00.

Euro reference remains a prior close

The Lang & Schwarz data showed a prior close of EUR 2.84 for October 5, 2026. The Hong Kong quotation provides the current exchange context, while the euro figure remains the applicable Lang & Schwarz prior-close reference for German-market readers.

The further course of trading is shown by the continuously updated real-time quote of East Buy stock.

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