Citi raises target for Harley-Davidson stock to USD 33.00

Published on 10/20/2026 at 18:58 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Q2 revenue fell 5.9 percent to USD 1.23 billion, while earnings per share beat estimates. Harley-Davidson stock costs EUR 24.32 on October 20, 2026.

Analyst target and earnings date

Citi upgraded Harley-Davidson to Buy and raised its target to USD 33.00 on October 5, 2026.
Second-quarter 2026 revenue fell 5.9 percent to USD 1.23 billion, while diluted earnings per share reached USD 0.75.
Harley-Davidson stock costs EUR 24.32 at Lang & Schwarz on October 20, 2026 at 6:48 p.m. CEST.
Harley-Davidson will release third-quarter 2026 results before market hours on October 29, 2026.

HOG, US4128221086, Illustration mit AI erstellt.

Harley-Davidson (ISIN US4128221086) received a stronger view from Citi on October 5, 2026, when the bank upgraded the stock from Neutral to Buy and raised its price target from USD 31.00 to USD 33.00, as reported by Markets Insider. Harley-Davidson was trading at EUR 24.32 at Lang & Schwarz on October 20, 2026 at 6:48 p.m. CEST.

Target rises while earnings approach

The Citi target is USD 33.00, or 21.32 percent above the USD 27.22 primary-exchange price from the same market-data snapshot when measured in the same currency. A separate MarketBeat report dated October 13, 2026 put the average 12-month target at USD 28.20 and described the consensus rating as Hold across thirteen firms.

Second-quarter figures set the test

Harley-Davidson reported USD 1.23 billion in revenue for the second quarter of 2026, down 5.9 percent from the prior-year quarter. Diluted earnings per share reached USD 0.75 versus USD 0.65 expected, according to MarketBeat. The company also paid a quarterly dividend of USD 0.1875 on September 29, 2026.

Price position and comparison

Harley-Davidson's primary exchange is the NYSE, where the stock was last quoted at USD 27.20 on October 20, 2026 at 12:56 p.m. ET. The same quote showed a 52-week range of USD 17.09 to USD 28.86, a market capitalization of USD 2.8 billion, a P/E ratio of 16.74 and a volume of 340,553 shares.

Results date is October 29

PR Newswire reported on October 9, 2026 that Harley-Davidson will release third-quarter 2026 results before market hours on October 29, 2026, followed by a webcast from 8:00 a.m. to 9:00 a.m. CT. The date gives investors the next scheduled test for the retail recovery case behind Citi's upgrade.

Peer valuations remain mixed

Comparison with peers

Harley-Davidson: market capitalization USD 2.8 billion, P/E 16.74.
Polaris: up 3.00 percent, P/E minus 11.63, market capitalization USD 3.0 billion.
Brunswick: up 1.90 percent, P/E minus 50.04, market capitalization USD 4.2 billion.

Harley-Davidson's positive second-quarter earnings comparison contrasts with a smaller valuation than both peers, while the upcoming October 29 report will provide the next operating checkpoint.

Stock remains tied to the next report

The current euro quote places Harley-Davidson at EUR 24.32 at Lang & Schwarz on October 20, 2026 at 6:48 p.m. CEST. Its next scheduled corporate date is October 29, 2026, when third-quarter results are due.

The further course of trading is shown by the continuously updated real-time quote of Harley-Davidson stock.