DA Davidson upgrades The Trade Desk to Hold: target for The Trade Desk stock is USD 18.19
Published on 10/08/2026 at 19:06 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSKey points in brief
- DA Davidson upgraded The Trade Desk to Hold on October 6, 2026, while the average analyst target stood at USD 18.19.
- Second-quarter revenue reached USD 715.06 million, up 3.00 percent year over year but below the USD 752.41 million estimate.
- The Trade Desk stock was trading at EUR 10.95 at Lang & Schwarz on October 8, 2026, plus 1.77 percent versus EUR 10.76.
The Trade Desk stock was trading at EUR 10.95 at Lang & Schwarz on October 8, 2026, while MarketBeat reported on October 6, 2026, that DA Davidson upgraded The Trade Desk to Hold and cited an average analyst target of USD 18.19. The rating change comes after slower growth and a major compensation reset proposal.
Three dated milestones
On August 6, 2026, MarketBeat reported second-quarter revenue of USD 715.06 million, up 3.00 percent year over year and below the USD 752.41 million consensus estimate.
On September 18, 2026, StockTitan reported that The Trade Desk was seeking approval to reprice options covering up to 15,582,540 Class A shares.
On October 6, 2026, DA Davidson upgraded the stock to Hold, while the analyst mix cited by MarketBeat included 4 Buy, 25 Hold and 10 Sell ratings.
What does the reset mean?
The compensation proposal gives the October 19 vote a direct financial angle. The eligible options carry exercise prices from USD 3.69 to USD 122.59, and approval would reset qualifying prices to the Class A closing price on the meeting date, according to StockTitan. The filing says the change would affect existing options rather than immediately issue new shares.
Revenue is the counterweight. Trefis reported that third-quarter 2026 guidance started at USD 650 million after second-quarter revenue reached USD 715 million. That threshold is materially below the USD 750 million second-quarter guide cited in the same coverage, making execution the central operating test.
Two dates set the next checkpoints
The special stockholder meeting is scheduled for October 19, 2026, with up to 15,582,540 options on the ballot, according to StockTitan. MarketBeat lists November 5, 2026 as the estimated next earnings date.
Stock gains 1.77 percent
The Trade Desk was trading at EUR 10.95 at Lang & Schwarz on October 8, 2026, up 1.77 percent versus the Lang & Schwarz prior close of EUR 10.76 on October 7, 2026. The structured quote showed a USD 5.7 billion market capitalization and a USD 11.62 to USD 55.11 52-week range for TTD on the Nasdaq context.
The further course of trading is shown by the continuously updated real-time quote of The Trade Desk stock.
The Trade Desk stock facts
- Company: The Trade Desk, Inc.
- ISIN: US88339J1051
- Ticker: TTD
- Primary exchange: NASDAQ
- Price Lang & Schwarz as of October 8, 2026: EUR 10.95
- Change versus prior close: plus 1.77 percent
- Prior close Lang & Schwarz October 7, 2026: EUR 10.76
- Market capitalization: USD 5.7 billion as of October 8, 2026
- Sector / Industry: Communication Services / Advertising Agencies
Market context: Market report Nasdaq Composite.
