DeNA stock backs a JPY 200 million startup incentive plan

Published on 10/08/2026 at 02:42 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

DeNA stock was trading at JPY 2,486 on October 8, 2026, at Tokyo Stock Exchange. Fiscal 2027 Q1 revenue fell 10.9 percent to JPY 37.2 billion.

DeNA, JP3548610009, Illustration mit AI erstellt.

DeNA stock (ISIN JP3548610009) was trading at JPY 2,486 on the Tokyo Stock Exchange on October 8, 2026 at 9:23 a.m. JST, down 0.36 percent from JPY 2,495. The company is building a new venture engine as its latest quarter showed weaker core earnings.

JPY 200 million startup incentive

DeNA launched its Startup Loop program with a Corporate Startup Program that will provide total incentives of at least JPY 200 million to teams creating and developing new businesses, according to DeNA in a release dated September 15, 2026.

The program began operating on October 1, 2026, with rewards of up to JPY 20 million when a new business reaches an initial scale and total rewards of at least JPY 200 million when it becomes a structured profit-making business, DeNA said. A sustained business must reach annual revenue of JPY 10 billion or annual operating profit of JPY 1 billion for two years under the stated framework.

Quarterly revenue fell 10.9 percent

The operating challenge is visible in DeNA's fiscal 2027 first quarter, covering April through June 2026. Revenue fell 10.9 percent year over year to JPY 37.2 billion, while IFRS operating profit dropped 46.3 percent to JPY 7.4 billion, according to Kabu-ken in its analysis of the August 5, 2026 results.

Gaming revenue fell 33.2 percent in the quarter as the company faced a reversal from the earlier contribution of Pokémon Trading Card Game Pocket, Kabu-ken reported. Net income reached JPY 33.4 billion, but the figure included a one-off JPY 39.5 billion valuation gain linked to the listing of GO, making operating profit the cleaner measure of recurring performance.

Finance leadership changes

DeNA also created a Corporate Headquarters effective October 1, 2026, and appointed Takumi Saito as group executive head and chief financial officer, according to gamebiz on September 30, 2026. His responsibilities include financial reporting, finance and capital policy.

That change places capital allocation and financial reporting under a newly defined leadership structure while DeNA funds new businesses and manages the earnings comparison created by the gaming slowdown.

Market value stands at JPY 276.3 billion

DeNA's market capitalization stood at JPY 276.3 billion on October 8, 2026. The JPY 2,297 to JPY 2,885 52-week range puts the latest quote JPY 399 below the high and JPY 189 above the low.