East Buy reported RMB 543.90 million profit: East Buy stock sits 6.63 percent below target

Published on 10/13/2026 at 04:05 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Revenue grew 29.80 percent in fiscal 2026, while Citi kept a HKD 28.00 target. East Buy stock has a HKD 28.81 average target.

Key points in brief

East Buy reported RMB 543.90 million net profit for fiscal 2026, alongside 29.80 percent revenue growth.
The stock's HKD 28.81 average 12-month target compares with an HKD 26.90 Hong Kong quote on October 13, 2026.
East Buy operates a private-label products and livestreaming e-commerce platform under ticker 1797 on the Hong Kong Exchange.
The last Lang & Schwarz euro quote was EUR 3.09 on October 12, 2026 at 10:57 p.m. CEST.

East Buy, KYG5313A1013, Illustration mit AI erstellt.

East Buy reported RMB 543.90 million net profit for fiscal 2026, while revenue grew 29.80 percent, according to TradingView in a page listing an August 21, 2026 Reuters report. The result gives East Buy stock a fundamental anchor as investors compare the company's private-label expansion with its valuation.

Three results milestones

On January 28, 2026, East Buy reported RMB 239.00 million in first-half net profit and 5.70 percent revenue growth, as listed by TradingView. On July 23, 2026, the company expected fiscal 2026 net profit of RMB 520.00 million to RMB 550.00 million, according to the same TradingView page, which also lists the August 21 annual result of RMB 543.90 million.

The chronology shows a clear step-up from the first-half profit of RMB 239.00 million to the full-year result of RMB 543.90 million. Revenue growth of 29.80 percent was the more important operating comparison because it points to scale in private-label products and livestreaming commerce.

What does the target imply?

Investing.com listed Citi as maintaining a Buy rating and a HKD 28.00 target on August 26, 2026. The same page showed an average 12-month target of HKD 28.81 from 7 analysts, placing the target 7.10 percent above the HKD 26.90 Hong Kong quote on October 13, 2026.

East Buy's business model remains tied to product selection, livestreaming distribution and customer engagement. The investor question is therefore whether the 29.80 percent revenue increase can support profit growth after the company has expanded its private-label range.

Next reporting date

TradingView lists January 26, 2027 as the next East Buy earnings date. The date gives the market a defined checkpoint for testing whether the fiscal 2026 growth rate is continuing.

Euro quote remains dated

The last Lang & Schwarz quote stood at EUR 3.09 on October 12, 2026 at 10:57 p.m. CEST. East Buy's Hong Kong market capitalization was HKD 28.3 billion on October 13, 2026, while its 52-week range was HKD 17.59 to HKD 33.00.

The further course of trading is shown by the continuously updated real-time quote of East Buy stock.