GoPro wins 11 camera awards as Morgan Stanley cuts target for GoPro stock

Published on 10/07/2026 at 06:56 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Second-quarter revenue was USD 104.90 million versus USD 152.60 million. Morgan Stanley's USD 0.50 target for GoPro stock follows USD 1.30.

GPRO, US38268T1034, Illustration mit AI erstellt.

GoPro (ISIN US38268T1034) had a last close of EUR 1.18 at Lang & Schwarz on October 5, 2026. The company announced 11 MISSION 1 camera awards on September 24, 2026, while Morgan Stanley cut its GPRO target from USD 1.30 to USD 0.50 in a September 2026 note.

MISSION 1 earns 11 awards

GoPro's latest product news centers on the MISSION 1 Series, which includes the MISSION 1, MISSION 1 PRO and MISSION 1 PRO ILS. Yahoo Finance reported on September 24, 2026 that the series had earned 11 awards from 10 consumer technology, photography and outdoor publications.

The awards include a 9 out of 10 score for MISSION 1 PRO from WIRED and a 4.5 out of 5 Editors' Choice rating for MISSION 1 from PCMag. The product line also adds GoPro's first interchangeable-lens camera, expanding the company beyond its traditional action-camera format.

Revenue pressure remains visible

For the second quarter of 2026, GoPro generated USD 104.90 million of revenue versus USD 152.60 million a year earlier. Timothy Sykes reported that camera sell-through fell 38.00 percent to 291,000 units, while subscription and services revenue grew 11.00 percent and reached 28.00 percent of total revenue.

The same report said GoPro posted an adjusted loss of USD 0.21 per share in the second quarter, compared with USD 0.08 a year earlier. Morgan Stanley reiterated an Underweight rating and cut its target from USD 1.30 to USD 0.50, making the operating decline a direct counterweight to the product awards.

Nasdaq compliance restored

GoPro also regained compliance with Nasdaq's USD 1.00 minimum bid requirement after maintaining a closing bid above that level for at least 10 consecutive business days. StockTitan reported that Nasdaq notified GoPro of the restored compliance on September 16, 2026.

The primary-market context was a last price of USD 1.32 on Nasdaq at 4:00 p.m. ET on October 6, 2026, with a 52-week range of USD 0.57 to USD 2.73 and market capitalization of USD 225.9 million. The figures show a company balancing product recognition and listing stability against a sharply weaker second-quarter revenue base.

GoPro stock stays near its lower range

The last close at Lang & Schwarz was EUR 1.18 on October 5, 2026, compared with a prior close of EUR 1.18. The continuously updated real-time quote of GoPro stock.