GrowGeneration stock highlights a profitable Q2 EBITDA turn

Published on 09/28/2026 at 15:38 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

GrowGeneration stock traded at USD 1.54 on September 28, 2026, while its second-quarter revenue reached USD 43.2 million. Adjusted EBITDA turned positive at USD 0.3 million.

GRWG, US39986L1098, Illustration mit AI erstellt.

GrowGeneration stock (ISIN US39986L1098) was trading at USD 1.54 on Nasdaq on September 28, 2026 at 9:35 a.m. ET, down 1.28 percent from USD 1.56. The latest strategic update, presented on September 11, described a shift toward proprietary products, commercial customers and cultivation infrastructure, according to Investing.com.

Second-quarter sales improve

GrowGeneration reported second-quarter 2026 net sales of USD 43.2 million on August 11, up 5.5 percent from the comparable quarter of 2025. The result exceeded the USD 42.75 million consensus cited in the company coverage, while the adjusted EBITDA result moved from a USD 1.3 million loss to a USD 0.3 million gain, according to Backpack.

The margin picture also improved, but the business remained loss-making on a GAAP basis. Gross margin reached 28.5 percent in Q2 2026 versus 28.3 percent in Q2 2025, while net loss narrowed to USD 2.0 million from USD 4.8 million, according to Backpack.

Proprietary brands reach 39.7 percent

Proprietary brands represented 39.7 percent of Cultivation and Gardening revenue in Q2 2026, compared with 32.0 percent in Q2 2025. Management also outlined a 2026 adjusted EBITDA target of USD 2 million to USD 3 million during the September 11 conference presentation, according to Investing.com.

The strategy matters because the company is trying to increase higher-margin branded sales without rebuilding its former store-heavy cost base. Management said proprietary products, technical sales and supply-chain services are intended to broaden GrowGeneration beyond traditional cannabis hydroponics.

Stock remains below yearly high

At USD 1.54 on September 28, 2026, the stock was USD 0.86 below its 52-week high of USD 2.40 and USD 0.54 above its 52-week low of USD 1.00. Market capitalization stood at USD 92.5 million, with 13,077 shares traded at the quoted intraday snapshot.