Hanssem launches AS Care+ and shows what it means for Hanssem stock

Hanssem launched AS Care+ on October 13, 2026, an extended warranty insurance product that adds three years of furniture coverage after the standard one-year warranty, according to Asiae. The move gives Hanssem stock a fresh service theme while the latest operating figures show recovery in profit but weaker sales.

Three dated operating signals

On June 30, 2026, Hanssem reported second-quarter revenue of KRW 417.23 billion, down 9.20 percent year over year, while operating profit reached KRW 11.29 billion, according to ATS View.

On September 29, 2026, an iM Securities forecast cited in market coverage projected third-quarter revenue of KRW 332.10 billion and operating profit of KRW 9.20 billion. On October 13, 2026, Hanssem added AS Care+, extending coverage by three years for storage systems, sofas and beds.

What does AS Care+ change?

The product extends total coverage to four years and covers repair costs up to the purchase price without a limit on the number of breakdown claims, according to MK. Customer negligence is covered once per year, while eligible products exclude Rehaus kitchen and bathroom items, fabric products and third-party goods.

The commercial value is therefore tied to after-sales retention rather than an immediate sales boost. Hanssem reported a 2.70 percent operating margin in the second quarter of 2026, so the service could matter most if it supports repeat purchases without adding material repair costs.

Upcoming dates and market position

Hanssem plans to cancel shares acquired under its annual buyback program on November 6, 2026, according to Gate News. The filing deadline for the third-quarter report is November 16, 2026, according to ATS View.

Hanssem was last at KRW 40,900 on the Korea Exchange KOSPI on October 14, 2026 at 9:02 a.m. KST. The listing is relevant for investors because the company combines furniture retail with renovation and home-interior services.

Market context for Hanssem

Hanssem is listed on KOSPI under ticker 009240 and operates in home furnishings and wholesale trade. Its second-quarter figures show the key tension: revenue declined 9.20 percent year over year, while operating profit rose 400.20 percent from the comparable period.

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