Heungkuk cuts target for Lotte Shopping stock to KRW 140,000

Published on 10/02/2026 at 22:55 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Q3 revenue is forecast at KRW 3.5 trillion, up 3.00 percent year over year. The KRW 140,000 target for Lotte Shopping stock follows KRW 150,000.

Lotte Shopping, KR7023530009, Illustration mit AI erstellt.

Lotte Shopping (KR7023530009) faces a lower analyst target after MoneyToday reported on September 30, 2026, that Heungkuk Securities cut its target from KRW 150,000 to KRW 140,000. The report ties the revision to the stock's decline and still projects stronger earnings in the third quarter.

Target cut meets rising estimates

Heungkuk Securities forecasts third-quarter consolidated revenue of KRW 3.5 trillion, up 3.00 percent from the prior year, and operating profit of KRW 179.2 billion, up 37.40 percent, according to MoneyToday.

The forecast assumes continued strength in department stores and improvement across discount stores, supermarkets, electronics retail, home shopping and Cultureworks. The lower target therefore reflects valuation and price performance rather than a cut to the earnings outlook in the cited report.

Second-quarter profit accelerates

Lotte Shopping's second-quarter revenue reached KRW 3,485.0 billion, up 4.00 percent year over year, while operating profit rose 121.20 percent to KRW 90.0 billion, Quartr reported in its September 7, 2026 summary of the company's second-quarter materials. Net profit reached KRW 15.0 billion after a loss in the prior-year quarter.

For the first half of 2026, consolidated revenue was KRW 7,066.6 billion and operating profit was KRW 342.8 billion. The company also targeted a shareholder return ratio of 35.00 percent and a minimum annual dividend of KRW 3,500 per share through 2026, according to Quartr.

Retail mix remains the swing factor

Korea Investment & Securities kept a Buy rating and a KRW 180,000 target on September 17, 2026, while projecting third-quarter revenue of KRW 3.7205 trillion and operating profit of KRW 173.2 billion, according to Chosun. Its assessment highlights department stores and discount stores as earnings supports, while online operations and Himart remain pressure points.

The contrast between the KRW 140,000 Heungkuk target and the KRW 180,000 Korea Investment target shows how sensitive valuation is to assumptions about domestic retail growth, online losses and store profitability. For investors, the key comparison is the gap between improving reported operating profit and the uneven outlook across business lines.

Stock remains below yearly high

Lotte Shopping last traded at KRW 102,100 on the Korea Exchange KOSPI on October 2, 2026 at 3:30 p.m. KST, up 0.79 percent from KRW 101,300. The 52-week range was KRW 62,700 to KRW 211,000, and market capitalization was KRW 2.9 trillion, both as of October 2, 2026.