Jack in the Box stock launches October promotion amid weak sales

Published on 10/08/2026 at 05:28 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Jack in the Box stock's October 1 Del Taco promotion runs through October 31. Fiscal Q3 revenue fell 22.6 percent to USD 257.66 million, while adjusted EPS beat consensus.

JACK, US4663671091, Illustration mit AI erstellt.

Jack in the Box stock (ISIN US4663671091) was last at USD 12.36 on October 5, 2026 at 4:00 p.m. ET, against a 52-week range of USD 8.91 to USD 23.86. The company is using a monthlong Del Taco promotion to support traffic while its latest quarter showed continued sales pressure.

Del Taco offers run through October

According to StockTitan on October 1, 2026, Del Taco launched Tacoberfest, a promotion running throughout October with rotating offers in its rewards app.

The campaign included a free taco with any purchase on October 6 and additional buy-one-get-one offers scheduled for October 7 through October 31. For Jack in the Box, the promotion adds a concrete traffic initiative to a turnaround that still depends on improving restaurant sales.

Q3 revenue fell 22.6 percent

Yahoo Finance published the fiscal Q3 2026 earnings call transcript dated August 12, 2026. It shows revenue of USD 257.66 million, down 22.6 percent from the prior-year quarter, while operating EPS reached USD 0.96 versus USD 1.04 a year earlier.

The same quarter produced GAAP diluted EPS of USD 1.08 versus USD 1.19 in the prior year. Restaurant-level margin fell to 17.6 percent from 17.9 percent, while adjusted EBITDA increased to USD 61.2 million from USD 57.1 million.

Debt remains a central operating constraint. Management reported total debt of USD 1.5 billion and net debt to adjusted EBITDA leverage of 6.3 times for fiscal Q3 2026, down from 6.9 times in the prior quarter, while fiscal-year adjusted EBITDA guidance stood at USD 225 million to USD 230 million.

Analyst target sits 39.3 percent higher

According to MarketBeat on September 28, 2026, 18 analysts held a consensus Hold rating, including two Sell, 13 Hold and three Buy ratings. Their average 12-month price target was USD 17.22, which lies 39.3 percent above the USD 12.36 price on October 5, 2026.

The target gap contrasts with the operating picture: earnings exceeded the USD 0.88 consensus by USD 0.08, but revenue missed the USD 264.60 million estimate by USD 6.94 million. The next reported checkpoint is November 25, 2026, which Makkler lists as the next earnings date.

Stock remains below its yearly high

Jack in the Box stock was last at USD 12.36 on NASDAQ on October 5, 2026 at 4:00 p.m. ET. Its USD 235.8 million market capitalization and position below the USD 23.86 52-week high leave the October promotion and the November results as the next measurable tests of the turnaround.