Lotte Rental wins 11th KCSI title: what it means for Lotte Rental stock

Published on 10/02/2026 at 19:53 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Lotte Rental scored 86.4 points in the 2026 KCSI survey. For Lotte Rental stock, Q2 revenue reached KRW 766.0 billion, up 2.27 percent.

Lotte Rental, KR7089860001, Illustration mit AI erstellt.

Lotte Rental (KR7089860001) ranked first in the car rental category of the 2026 Korean Customer Satisfaction Index for the 11th consecutive year, with a score of 86.4 points, The Korea Herald reported on October 1, 2026. The result gives the rental operator a measurable service indicator as investors assess growth beyond vehicle volumes.

Service score reaches 86.4 points

The KCSI survey covered 11,191 consumers aged 18 to 64 across Seoul, the greater metropolitan area and six major cities. Lotte Rental also ranked first in the car rental category of the Korean Standard Premium Brand Index for the 18th consecutive year, with those results announced in July 2026.

The company expanded its customer proposition in August 2026 by extending breakdown repair support to all long-term rental customers, rather than only customers with a maintenance product. The service includes app-based reporting, repair-cost estimates and a 20 percent labor discount, according to The Korea Herald.

Revenue grows in the second quarter

Lotte Rental reported KRW 766.0 billion of revenue in the second quarter of 2026, up 2.27 percent from KRW 749.0 billion in the second quarter of 2025. Operating profit rose to KRW 84.6 billion from KRW 77.2 billion, while the operating margin reached 11.04 percent versus 10.31 percent a year earlier, according to ATSView.

Net income was KRW 18.3 billion in the second quarter of 2026, down from KRW 30.1 billion in the second quarter of 2025. The contrast between higher operating profit and lower net income places greater emphasis on financing and non-operating costs in the earnings picture.

What the survey means for the stock

Lotte Rental is listed on the Korea Exchange under ticker 089860 and operates vehicle rental, used-car sales, equipment rental and auto-finance activities, according to MarketScreener. Its business mix gives the service award a wider relevance than a single customer survey because the company combines recurring rental activity with vehicle disposal and financing.

The market capitalization was KRW 1.9 trillion as of October 2, 2026. That valuation sits alongside second-quarter revenue of KRW 766.0 billion and operating profit of KRW 84.6 billion, creating a clear reference point for the stock while investors weigh service strength against lower net income.

Market value on October 2

Lotte Rental stock had a market capitalization of KRW 1.9 trillion on October 2, 2026. The company remains tied to both rental demand and financing conditions, while its 11-year KCSI leadership adds a dated operating signal to the second-quarter earnings comparison.