Lotte Wellfood stock targets global Pepero growth with Stray Kids

Published on 10/31/2026 at 00:29 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Lotte Wellfood stock is taking Pepero promotions to overseas markets ahead of November 11. The campaign pairs local events with a Stray Kids partnership.

Global Pepero campaign broadens reach

Lotte Wellfood is using Stray Kids and localized promotions to expand Pepero's international visibility.
The campaign covers North America, Southeast Asia, Europe, Australia and Latin America ahead of Pepero Day.
The next earnings update is scheduled for November 6, keeping overseas growth and margins in focus.

Lotte Wellfood, KR7280360009, Illustration mit AI erstellt.

Lotte Wellfood is stepping up international marketing for its Pepero snack brand ahead of Pepero Day on November 11. Korea JoongAng Daily reported on October 30 that the company has appointed Stray Kids as a global brand ambassador and is combining digital promotions with advertising and local events.

The "Play With Pepero" social-media campaign runs through February 5, with prizes linked to a Stray Kids meet and greet and a planned collaborative song. The promotion is designed to increase engagement around the brand rather than rely only on traditional retail distribution.

Localized push spans key markets

Lotte Wellfood is running Pepero advertising in New York's Times Square and Los Angeles, while pop-up and sampling activities are planned in Vietnam. Retail promotions and display campaigns are also scheduled for Kazakhstan, the Philippines, Thailand, Malaysia, Peru, Ecuador, Australia and Germany.

The breadth of the rollout gives investors a fresh indicator of the company's international brand-building strategy. The marketing push supports visibility for overseas sales, although the report does not quantify its expected financial contribution.

Lotte Wellfood stock traded at 117,100 South Korean won on the Korea Exchange at 3:30 p.m. KST on Friday, October 30. Yonhap News Agency also listed Lotte Wellfood at 117,100 won in its KOSPI 200 closing-price report.

Business spans food categories

LOTTE Wellfood is a South Korean food producer whose portfolio includes confectionery, frozen desserts, home meal replacements, edible fats and oils, processed meat and milk products. The company says it serves domestic and overseas markets and is developing products aimed at healthier and more localized consumption. Its scale and broad portfolio distinguish it from more narrowly focused confectionery producers, while the Pepero campaign highlights its international brand specialization.