Magazine Luiza stock closes at BRL 9.24 after Q2 loss

Published on 10/07/2026 at 04:20 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Magazine Luiza stock is measured against a BRL 9.22 median target from 18 analysts. Second-quarter adjusted loss reached BRL 50.4 million, while physical-store sales rose 10.3 percent.

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Magazine Luiza stock closed at BRL 9.24 on B3 on October 6, 2026, down 2.22 percent from the prior close of BRL 9.45. The latest operating picture combines a BRL 50.4 million adjusted net loss in Q2 2026 with a sharp September rebound that had lifted the shares 55.09 percent.

Second quarter kept pressure high

BTG Pactual reported that Magazine Luiza's Q2 2026 revenue reached BRL 9.0 billion, down 3 percent year over year, while adjusted EBITDA stood at BRL 709 million, down 2.5 percent, with an adjusted EBITDA margin of 8 percent. The adjusted net loss of BRL 50.4 million reversed adjusted profit of BRL 1.8 million in Q2 2025.

The operating split is central to the stock's recovery case. Physical-store sales rose 10.3 percent in Q2 2026, while online sales fell 11.9 percent, leaving the strongest growth in the part of the business with lower digital momentum.

September rally met a weaker base

Exame reported that Magazine Luiza shares gained 55.09 percent in September 2026, the strongest monthly increase since January 2023. The same report said the stock was still down 14.42 percent for 2026 through October 1, showing how much of the rally recovered earlier losses.

The September move followed the company's partnership with Mercado Livre and the launch of Magalu Delivery in more than 400 cities, according to Exame. Those initiatives can expand customer reach, but the Q2 online decline keeps execution and profitability at the center of the debate.

Consensus stays near the market price

Eulerpool listed a Sell consensus from 18 analysts, with two Buy ratings, eight Holds and eight Sells. The average target was BRL 9.31 and the median target BRL 9.22, placing both measures near the October 6 closing price of BRL 9.24.

That narrow gap makes the next earnings update more important than the recent headline rally. For investors, the key test is whether physical-store growth can offset weaker online sales while the company converts operating cash flow into a sustained return to profit.

Magazine Luiza stock closes at BRL 9.24

Magazine Luiza closed at BRL 9.24 on B3 on October 6, 2026. The session ranged from BRL 9.20 to BRL 9.92, with volume of 449,371,635 shares and a prior close of BRL 9.45.