Morgan Stanley keeps USD 3.00 target for Krispy Kreme stock

Published on 10/17/2026 at 22:26 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Krispy Kreme booked USD 330.995 million revenue in the quarter ended June 28, 2026. Krispy Kreme stock costs USD 3.02 on October 16, 2026, down 2.58 percent on Nasdaq.

Analyst target and quarterly results

On October 15, 2026, Brian Harbour of Morgan Stanley kept a Sell rating and USD 3.00 target.
Revenue reached USD 330.995 million in the quarter ended June 28, 2026.
Krispy Kreme stock costs USD 3.02 at 4:00 p.m. ET on October 16, 2026, down 2.58 percent on Nasdaq.
Krispy Kreme will report third-quarter 2026 results on November 5, 2026.

DNUT, US50101L1061, Illustration mit AI erstellt.

Morgan Stanley analyst Brian Harbour maintained a Sell rating and a USD 3.00 price target for Krispy Kreme on October 15, 2026, according to Markets Insider. The target is 0.66 percent below the Nasdaq closing price of USD 3.02 on October 16, 2026 at 4:00 p.m. ET, when the stock fell 2.58 percent from USD 3.10.

Second-quarter revenue fell 13 percent

Krispy Kreme reported USD 330.995 million in revenue for the second quarter ended June 28, 2026, down from USD 379.767 million a year earlier, while its GAAP net loss narrowed to USD 20.311 million from USD 435.26 million, Markets Insider reported. A separate Q2 review put adjusted EBITDA at USD 28.8 million, up 43 percent year over year, with adjusted EBITDA margin at 8.7 percent, ScanX News reported.

November 5 brings the next report

Krispy Kreme is scheduled to release third-quarter 2026 results on November 5, 2026, before the Nasdaq open, with its conference call set for 8:00 a.m. ET. Krispy Kreme lists that reporting date, while MarketBeat cites consensus revenue of USD 305.67 million and consensus earnings per share of USD 0.02.

Price position and valuation

The October 16 Nasdaq close left Krispy Kreme at USD 3.02, within its USD 2.83 to USD 5.11 52-week range. Trading volume was 1,395,420 shares against an average of 2,494,834, or 44.06 percent below the average. Market capitalization stood at USD 524.0 million and the price-to-earnings ratio was negative 5.49.

Comparison with peers

DNUT (Nasdaq, USD): minus 2.58 percent, P/E negative 5.49, market capitalization USD 524.0 million
McDonald's (NYSE, USD): plus 0.19 percent, P/E 19.74, market capitalization USD 171.9 billion
Starbucks (Nasdaq, USD): plus 0.66 percent, P/E 56.05, market capitalization USD 111.2 billion

What the next report will test

The coming report will test whether improved adjusted profitability can offset the lower reported revenue base. The contrast between USD 28.8 million of adjusted EBITDA and USD 20.311 million of GAAP net loss keeps operating improvement and balance-sheet pressure in the same frame.

Nasdaq close sets the market frame

The October 16 Nasdaq session supplied the latest completed home-market price, with Krispy Kreme ending at USD 3.02 at 4:00 p.m. ET and down 2.58 percent from the prior close of USD 3.10.