Morningstar sets JPY 2,300 fair value for Shiseido stock

Published on 10/25/2026 at 02:36 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

October 23 note set JPY 2,300 fair value and projected 22.00 percent core-earnings growth. Shiseido stock posted JPY 267.01 billion in Q2.

Analyst valuation and earnings

Morningstar assigned a JPY 2,300 fair value estimate on October 23, 2026.
Second-quarter revenue reached JPY 267.01 billion versus JPY 241.59 billion a year earlier.
Shiseido was last at JPY 3,709.00 on October 23, 2026 at 3:30 p.m. JST on the Tokyo Stock Exchange.

Shiseido, JP3351600006, Illustration mit AI erstellt.

Shiseido stock (ISIN JP3351600006) received a JPY 2,300 fair value estimate from Morningstar on October 23, 2026. The analyst note transferred coverage of Shiseido and rated its economic moat as none, putting valuation well below the October 23 Tokyo quote of JPY 3,709.00.

Analyst valuation resets the debate

Morningstar said Shiseido's focus on its Shiseido, Clé de Peau Beauté and NARS brands, together with cost cuts, could support 22.00 percent compounded annual core-earnings growth from 2025 through 2030. The same note warned that competition could make margin gains fragile, a direct counterweight to the recovery case.

What does the earnings base show?

Markets Insider reported that second-quarter 2026 revenue reached JPY 267.01 billion, up 10.51 percent from JPY 241.59 billion a year earlier. Net income was JPY 21.33 billion, compared with JPY 5.85 billion in the second quarter of 2025, a 264.62 percent increase.

Three dates shape the story

On August 5, 2026, Shiseido posted its fiscal 2026 second-quarter materials, with revenue of JPY 267.01 billion. On September 7, 2026, MarketScreener listed Jefferies raising its target from JPY 3,500 to JPY 3,900 while keeping a Buy rating. On October 23, 2026, Morningstar set its JPY 2,300 fair value estimate.

When is the next report due?

MarketScreener lists November 9, 2026 as the date for Shiseido's third-quarter 2026 earnings release. That report will test whether the second-quarter revenue increase can translate into durable margin progress rather than a recovery driven mainly by restructuring.

Tokyo quote sets the market reference

Shiseido was last at JPY 3,709.00 on the Tokyo Stock Exchange on October 23, 2026 at 3:30 p.m. JST. Its 52-week range was JPY 2,135.00 to JPY 3,821.00, while market capitalization stood at JPY 1.5 trillion on the same date. The further course of trading is shown by the continuously updated real-time quote of Shiseido stock.