Primark deal gives El Puerto de Liverpool stock a new growth route

El Puerto de Liverpool operates 321 Liverpool and Suburbia stores, and on September 10, 2026, it announced a franchise partnership to bring Primark to Mexico, according to Primark. The deal gives Liverpool a new international fashion brand while using an existing retail network.

Primark adds a new format

The partnership covers Primark's entry into Mexico under a franchise model. Primark operates more than 500 stores across 19 markets, while El Puerto de Liverpool has 173 specialty boutiques and 30 shopping centers, figures stated in the September 10, 2026 announcement by Primark.

The commercial logic is scale rather than an immediate earnings contribution. The companies are working on locations, openings and the expansion pace, so the first measurable test will be how quickly the brand uses Liverpool's department-store footprint.

Second-quarter profit jumps 55.30 percent

Liverpool's second-quarter 2026 net income rose 55.30 percent year over year to MXN 5.11 billion, while revenue reached MXN 57.21 billion, according to Mexico Business. Department-store sales increased 3.10 percent to MXN 43.70 billion, but Suburbia sales declined 6.60 percent to MXN 5.39 billion in the same period.

The credit operation adds another measurable counterweight. The gross credit portfolio rose 9.50 percent year over year to MXN 75.25 billion, while the 90-day nonperforming-loan ratio increased to 4.70 percent from 4.00 percent, according to Mexico Business. That contrast leaves store expansion and credit quality as the two operating markers to watch.

Market value reaches USD 8.1 billion

El Puerto de Liverpool had a market capitalization of USD 8.1 billion as of September 30, 2026. Its primary listing is the Mexican Stock Exchange under ticker LIVEPOL 1, and the company operates in the consumer cyclical department-store industry.