Sega Sammy, JP3419050004

Sega Sammy confirms Football Manager 27: Sega Sammy stock sits 1.61 percent below its high

Published on 10/01/2026 at 21:29 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Sega Sammy stock costs EUR 18.81 on October 1, 2026 versus EUR 18.67. Fiscal year 2026 revenue rose 13.66 percent to JPY 487.5 billion year over year.

Sega Sammy, JP3419050004, Illustration mit AI erstellt.

Sega Sammy Holdings (ISIN JP3419050004) was trading at EUR 18.81 at Lang & Schwarz on October 1, 2026 at 9:23 p.m. CEST. Its Tokyo listing stood at JPY 3,367.00, 1.61 percent below its JPY 3,422.00 52-week high as of October 1, 2026. On September 25, 2026, Sega Sammy announced through group company Sega that Football Manager 27 will be released in November 2026, according to SEGA.

Football Manager returns in November

The new title is the latest entry in Sega's football management simulation series and is being developed by Sports Interactive and published by Sega. The September 25 announcement said the game will include improvements to navigation, the full-screen experience and customization, while further information on platforms and pre-orders will follow later, according to SEGA.

For investors, the release adds a scheduled product event to Sega Sammy's entertainment-content pipeline. The company did not attach a sales forecast or launch price to the announcement, so the measurable near-term marker is the November 2026 release window rather than a quantified earnings contribution.

Revenue grew while profit weakened

Sega Sammy's fiscal year 2026 revenue rose 13.66 percent to JPY 487.5 billion from JPY 428.9 billion in fiscal year 2025, while operating income fell 2.10 percent to JPY 47.1 billion. Net income changed from a JPY 45.1 billion profit to a JPY 5.8 billion loss, according to Reuters.

The latest interim comparison was more favorable. For the quarter ending June 30, 2026, revenue reached JPY 95.03 billion versus JPY 81.03 billion a year earlier, while net profit was JPY 2.17 billion compared with a JPY 3.39 billion GAAP net loss, as reported by The Globe and Mail.

Results date sets the next marker

Sega Sammy's investor-relations calendar lists the second-quarter results announcement for November 6, 2026, following the first-quarter announcement on August 7, 2026, according to Sega Sammy. That date should bring the next company-specific test of whether the stronger first-quarter revenue trend can offset the weaker fiscal-year profit result.

Stock stays below its yearly high

Sega Sammy stock was trading at EUR 18.81 at Lang & Schwarz on October 1, 2026 at 9:23 p.m. CEST, up 0.75 percent versus the prior close of EUR 18.67 at Lang & Schwarz. The company had a market capitalization of JPY 683.2 billion and a 52-week range of JPY 2,078.00 to JPY 3,422.00 as of October 1, 2026.