UBS cuts target for Sonic Automotive stock to USD 74.00
Published on 10/08/2026 at 14:17 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Sonic Automotive (US83545G1022) saw UBS cut its price target from USD 107.00 to USD 74.00 on October 7, 2026, while retaining a Buy rating, according to Markets Insider. The reduction puts valuation and earnings revisions at the center of the stock story as the company approaches its next quarterly report.
Analysts cut targets
UBS cited negative estimate revisions in auto dealerships but kept its Buy rating, making the USD 33.00 target reduction a mixed signal rather than a change in formal stance. The source also described the dealer group as oversold after the recent pressure on estimates.
Barclays maintained a Hold rating and a USD 75.00 price target in a report dated October 6, 2026, according to Markets Insider. The gap between the UBS Buy view and the Barclays Hold view highlights the market's divided assessment of Sonic Automotive's earnings path.
Three dated company events
On July 30, 2026, Sonic Automotive reported second-quarter revenue of USD 3.93 billion and net income of USD 57.40 million, according to Sonic Automotive. On September 9, 2026, its Powersports business sold 1,135 motorcycles at the Sturgis Motorcycle Rally, as reported by Sonic Automotive. On October 7, 2026, the company scheduled its third-quarter results for October 29, 2026, with an earnings call at 11:00 a.m. ET, according to Sonic Automotive.
What comes next for earnings?
The October 29 report will test whether second-quarter operating momentum can offset the estimate pressure cited by UBS. Sonic Automotive's second-quarter revenue was up 7.60 percent from the year-earlier period, while adjusted earnings per diluted share stood at USD 1.82, according to Sonic Automotive.
Sonic Automotive stock stays unchanged
Sonic Automotive stock was trading at EUR 53.75 at Lang & Schwarz on October 8, 2026 at 2:08 p.m. CEST, unchanged versus the prior close of EUR 53.75 on October 7, 2026. The primary listing is on the NYSE, where the latest quoted price was USD 60.52 on October 7, 2026 at 4:00 p.m. ET, while the 52-week range was USD 54.11 to USD 113.67.
The further course of trading is shown by the continuously updated real-time quote of Sonic Automotive stock.
Sonic Automotive at a glance
- Company: Sonic Automotive, Inc.
- ISIN: US83545G1022
- Ticker: SAH
- Primary exchange: NYSE
- Price Lang & Schwarz (as of October 8, 2026, 2:08 p.m. CEST): EUR 53.75
- Change versus prior close: unchanged
- Prior close Lang & Schwarz (October 7, 2026): EUR 53.75
- Market capitalization: USD 2.0 billion (as of October 7, 2026)
- 52-week range: USD 54.11-113.67 (as of October 7, 2026)
- Sector / Industry: Consumer Cyclical / Auto - Dealerships
- Next earnings date: October 29, 2026
Market context: Market report S&P 500.
