UBS keeps USD 190.00 target for Boston Beer stock
Published on 10/15/2026 at 22:06 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSTargets and upcoming results
- UBS maintained a USD 190.00 target for Boston Beer on October 15, 2026.
- The Boston Beer Company is scheduled to report third-quarter results on October 22, 2026.
- Boston Beer stock costs EUR 159.85 at Lang & Schwarz on October 15, 2026 at 10:03 p.m. CEST.
- Boston Beer carried a trailing P/E ratio of minus 26.39 on October 15, 2026.
UBS maintained a USD 190.00 price target and a Hold rating for The Boston Beer Company on October 15, 2026, according to Business Insider. Against the USD 179.18 US quote at the latest timestamp, that target is 6.04 percent higher. Boston Beer stock was at EUR 159.85 at Lang & Schwarz on October 15, 2026 at 10:03 p.m. CEST.
Results arrive October 22
The company is scheduled to report third-quarter 2026 results after the US market closes on October 22, 2026. Boston Beer's investor-relations calendar identifies the event as its third-quarter earnings conference call, giving investors a firm date for the next major operating update. The schedule is listed on the company's Boston Beer investor-relations page.
Price stays near yearly low
The US quote stood at USD 179.18 at 3:59 p.m. EDT on October 15, 2026. Its session range was USD 178.22 to USD 184.72, while the 52-week range was USD 158.68 to USD 264.46. The latest US market capitalization was USD 1.8 billion, and the trailing P/E ratio was minus 26.39 on October 15, 2026.
That range puts the US quote 12.94 percent above the 52-week low and 32.25 percent below the 52-week high. The figures place the stock closer to the lower end of its annual range than to the upper end, while UBS's USD 190.00 target sits above the latest US quote.
Valuation beside the target
Boston Beer reported a market capitalization of USD 1.8 billion and a trailing P/E ratio of minus 26.39 on October 15, 2026. UBS's Hold rating and USD 190.00 target provide the clearest dated analyst reference for the stock in the current coverage window. The company has scheduled its third-quarter conference call for October 22, 2026.
Comparison with peers
Boston Beer (NYSE, USD): P/E minus 26.39, market capitalization USD 1.8 billion.
Molson Coors (NYSE, USD): plus 1.01 percent, P/E minus 3.38, market capitalization USD 7.3 billion.
Constellation Brands (NYSE, USD): plus 1.73 percent, P/E 11.62, market capitalization USD 21.9 billion.
Stock position and next date
For investors, the next information point is the October 22, 2026 results release, while the market is also weighing UBS's USD 190.00 target against the current trading level. The 52-week range and the negative trailing P/E ratio underline how closely the upcoming report will be watched for evidence of improving earnings.
The stock was trading at EUR 159.85 at Lang & Schwarz on October 15, 2026 at 10:03 p.m. CEST.
The further course of trading is shown by the continuously updated real-time quote of Boston Beer stock.
Key company data
- Company: The Boston Beer Company, Inc.
- ISIN: US1005571070
- Ticker: SAM
- Primary exchange: NYSE
- Price Lang & Schwarz (as of October 15, 2026, 10:03 p.m. CEST): EUR 159.85
- Market capitalization: USD 1.8 billion (as of October 15, 2026)
- 52-week range: USD 158.68-USD 264.46 (as of October 15, 2026)
- Sector / Industry: Consumer Defensive / Beverages - Alcoholic
- Next earnings date: October 22, 2026
Market context: Market report S&P 500.
