Vera Bradley stock reports a 1.1 percent sales rise and profit
Published on 09/24/2026 at 17:42 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Vera Bradley stock stood at USD 4.04 on Nasdaq on September 24, 2026, while the company reported USD 71.6 million in Q2 fiscal 2027 revenue. The result included a return to GAAP profitability and a 1.1 percent year-over-year revenue increase, according to Vera Bradley.
Profit returns in fiscal Q2
GAAP net income from continuing operations reached USD 4.5 million for the thirteen weeks ended August 1, 2026, compared with a USD 4.7 million net loss in the prior-year quarter. Diluted GAAP earnings per share came to USD 0.15, versus a diluted loss of USD 0.17 a year earlier.
Operating income also changed direction, reaching USD 4.18 million compared with a USD 4.59 million operating loss in Q2 fiscal 2026. Gross profit rose to USD 42.814 million from USD 35.497 million, lifting the gross margin to 59.8 percent from 50.1 percent, according to Vera Bradley.
Direct sales carry the improvement
The Direct segment supplied the clearest growth signal. Revenue reached USD 65.4 million, up 8.0 percent from USD 60.5 million in the prior-year quarter, while comparable sales increased 9.2 percent across all channels.
Indirect revenue moved in the opposite direction, falling 39.4 percent to USD 6.3 million from USD 10.3 million. The split shows that the quarter's overall 1.1 percent sales growth depended on the core Direct business rather than broad-based segment expansion.
Cash strengthens the balance sheet
Cash and cash equivalents totaled USD 34.2 million on August 1, 2026, compared with USD 15.2 million at the end of Q2 fiscal 2026. Six-month operating cash flow reached USD 17.721 million, versus an operating cash outflow of USD 23.298 million in the prior-year period.
Management reiterated fiscal 2027 sales guidance of USD 255 million to USD 270 million and expects non-GAAP operating loss improvement of 50 percent or better versus the prior-year loss of USD 21.7 million, according to Vera Bradley.
Stock trades at USD 4.04
Vera Bradley stock was trading at USD 4.04 on Nasdaq on September 24, 2026. The 52-week range was USD 1.39 to USD 4.58, and market capitalization stood at USD 114,893,382 on the same date.
Vera Bradley stock facts
- Company: Vera Bradley, Inc.
- Ticker: VRA
- Trading venue: Nasdaq
- Price as of September 24, 2026: USD 4.04
- Market capitalization: USD 114,893,382 as of September 24, 2026
- 52-week range: USD 1.39-4.58 as of September 24, 2026
- Sector / Industry: Consumer Cyclical / Apparel, Footwear and Accessories
