XTB announces biggest ad campaign while XTB stock costs EUR 31.94

Published on 10/15/2026 at 13:06 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

XTB spent PLN 435.5 million on marketing in the first half of 2026, up 64.7 percent year over year. XTB stock costs EUR 31.94 on October 15, 2026.

Marketing and reporting calendar

XTB spent PLN 435.5 million on marketing in the first half of 2026.
Operating income reached PLN 2.09 billion in the first half of 2026.
XTB stock traded at EUR 31.94 at 1:00 p.m. CEST at Lang & Schwarz on October 15, 2026.
XTB plans its third-quarter conference for October 29, 2026.

XTB, PLXTRDM00011, Illustration mit AI erstellt.

XTB (ISIN PLXTRDM00011) was trading at EUR 31.94 at Lang & Schwarz on October 15, 2026 at 1:00 p.m. CEST, while the broker's latest advertising push adds a strategic angle. Finance Magnates reported on October 5, 2026 that XTB had announced the largest advertising campaign in its history, featuring Zlatan Ibrahimovic and Tyson Fury.

Marketing reaches PLN 435.5 million

The campaign matters because marketing already absorbed PLN 435.5 million in the first half of 2026, according to the company's investor-relations materials dated August 28, 2026. That was 64.7 percent above the comparable period, while total operating expenses rose 45.2 percent to PLN 884.1 million.

The first-half figures show a business growing faster than its cost base. Operating income reached PLN 2.09 billion, compared with PLN 1.16 billion in the first half of 2025, while net profit increased to PLN 1.03 billion from PLN 410.1 million. XTB also reported 2.83 million customers and 703,000 new customers for the period, giving the campaign a measurable acquisition backdrop. These figures come from XTB.

What does the next report test?

The key question is whether customer growth can keep pace with spending when trading conditions change. Finance Magnates reported that contracts for difference generated 96 percent of XTB's trading result in the first half of 2026, leaving profitability sensitive to client activity and market volatility.

Three dated steps for XTB

On May 15, 2026, XTB published first-quarter results showing PLN 535.0 million in net income. On August 28, 2026, it published first-half results with PLN 1.03 billion in net profit. On October 5, 2026, Finance Magnates reported the new campaign and cited PLN 435.5 million of first-half marketing costs.

Reporting dates are set

XTB's investor-relations calendar lists an online conference for October 29, 2026, covering preliminary third-quarter data. The same calendar schedules publication of the consolidated third-quarter report for November 20, 2026. Both dates are listed by XTB.

Stock trades at EUR 31.94

The Lang & Schwarz quote places XTB at EUR 31.94 on October 15, 2026 at 1:00 p.m. CEST. No dated Xetra quotation is used for a daily comparison, so the article does not assign a percentage move to the euro price. The further course of trading is shown by the continuously updated real-time quote of XTB stock.