Adidas Shares Attract Major Institutional Interest Amid Price Weakness
Published on 03/28/2026 at 03:59 | Redaktion boerse-global.de
As shares of the sportswear giant Adidas touch a fresh 52-week low, a significant counter-signal is emerging from the institutional investment community. The world's largest asset manager, BlackRock, has increased its stake, while U.S. equity researchers reaffirm a positive long-term growth narrative for the company.
BlackRock Increases Its Holding
Recent regulatory filings reveal that BlackRock has raised its voting rights position in Adidas AG from 6.79% to 7.52%. This move, disclosed voluntarily after a threshold was crossed at the subsidiary level, represents a notable vote of confidence. It comes during a period of pronounced share price softness for the athletic apparel maker.
On the most recent trading day, the stock closed at €131.55, precisely hitting its current one-year low. This price action creates a stark contrast with the bullish stance of major investors and analysts, highlighting a significant gap between fundamental appraisal and current market valuation.
Should investors sell immediately? Or is it worth buying Adidas?
Analyst Confidence Backed by China Recovery
The optimism is substantiated by analysts at Bernstein Research. The U.S. investment bank maintains an "Outperform" rating on Adidas equity, with a price target of €255. According to analyst Aneesha Sherman, the company is demonstrating measurable gains across all its key core markets.
A particularly bright spot is the business recovery in China. Growth in the Asian region for the current fiscal year 2026 is outpacing that in Western markets. This rebound is identified as a crucial driver for the group's global margin improvement. Furthermore, the research indicates that the three-stripes brand continues to see sustained growth momentum and is strengthening its market share in both the highly competitive U.S. and European landscapes.
The Path to a Re-rating
The combination of a reiterated high price target and a stake expansion by a financial heavyweight like BlackRock provides a substantial counterbalance to the prevailing downward trend. For the shares to sustainably break out of their current trough, however, concrete evidence of the forecasted margin improvement in China will be essential.
Market observers suggest that if management delivers the corresponding operational data in the next earnings report, the present price level could offer significant leverage for a positive revaluation of the stock. The current disconnect between price and perceived fundamental strength sets the stage for a potential shift in investor sentiment.
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