Alphabet, Faces

Alphabet Faces Dual Challenges Ahead of Earnings

29.01.2026 - 21:25:05

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As Alphabet prepares to release its quarterly results, the parent company of Google is confronting significant pressure from two distinct fronts. Investors are watching closely to see if strong operational performance can offset mounting legal and regulatory concerns in the coming week.

Competition authorities in Europe are presenting a fresh challenge. The UK's Competition and Markets Authority (CMA) is pushing for specific modifications to Google Search to better safeguard publishers. A central proposal would allow website operators to opt out of having their content used in the new "AI Overviews" feature without suffering a penalty in their general search rankings.

This intervention follows complaints from news websites about declining click-through rates, as AI-generated summaries capture an increasing share of user traffic. Given Google's dominance, handling over 90 percent of search queries in Britain, the regulator has designated the company with "strategic market status," permitting more stringent oversight. While Google has indicated a willingness to engage in discussions, it has also cautioned against implementing new control mechanisms that could impair the core functionality of its search engine. A consultation period on these proposals is open until February 25.

Legal Battle Escalates in California

Simultaneously, a high-stakes legal confrontation is gaining momentum in Los Angeles. A lawsuit alleging that social media platforms harm the mental health of adolescents and deliberately foster addiction is now squarely focused on Alphabet's YouTube and Meta. This shift occurred after TikTok and Snapchat reached last-minute settlements with the plaintiffs.

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Legal analysts are drawing comparisons to the landmark tobacco litigation of the 1990s. The plaintiffs' attorney, Mark Lanier, has stated that the case will now concentrate fully on the remaining defendants. This leaves Alphabet exposed to the full force of the legal proceedings, while its competitors have largely stepped out of the line of fire. Furthermore, the company faces an additional federal lawsuit later this year in the Northern District of California, addressing similar allegations.

Earnings Report Looms as Key Test

Despite these headlines, Alphabet's share price has demonstrated notable resilience. Currently trading at $330.96, it remains close to its recent record high. The true test, however, is imminent. The company has confirmed it will report fourth-quarter and full-year 2025 results after the market closes on Wednesday, February 4, 2026.

This earnings release will be pivotal in determining whether the company's fundamental growth trajectory is powerful enough to overshadow regulatory and legal headwinds. Market participants will be listening intently for management's assessment of the risks posed by the new UK requirements and the ongoing litigation in the United States.

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