Analysts Raise the Bar for Take-Two as GTA VI Pre-Orders Arrive
24.06.2026 - 02:46:04 | boerse-global.de
Bank of America has lifted its price target on Take-Two Interactive to $368, keeping a buy rating in place just as the company opens the order books for the industry’s most anticipated release. The upgrade, dated June 23, sharpens the focus on the publisher’s ambitious financial goals for the fiscal year ending March 2027.
Take-Two is betting heavily on Grand Theft Auto VI to drive net bookings between $8.0 billion and $8.2 billion — a steep climb from last year’s $6.72 billion. Recurrent consumer spending, which covers virtual currencies, add-ons and in-game purchases, already accounts for 78% of total net bookings and grew 17% in the past fiscal year. That recurring stream provides a solid base, but the blockbuster title is expected to give it a powerful boost.
Rockstar Games officially opened pre-orders for GTA VI on June 25 across PlayStation 5 and Xbox Series X|S, locking in a November 19 launch date. That announcement removed a lingering doubt about whether the schedule would hold. The stock has responded accordingly, trading at €215.60 and posting a weekly gain of nearly 9%. The 52-week high of €225.30 is now within striking distance.
Should investors sell immediately? Or is it worth buying Take-Two?
Technical indicators reflect the enthusiasm. The 14-day relative strength index sits at 72.1, confirming strong buying interest but also hinting that much of the excitement is already priced in. The shares have climbed roughly 11% above their 50-day moving average, though the year-to-date performance remains slightly negative.
Institutional investors are positioning themselves ahead of the launch. Alta Park Capital purchased roughly $10 million worth of shares in the fourth quarter, while Kovitz Investment Group more than quadrupled its stake, increasing it by over 370%. Such moves suggest that big money sees the pre-order period as a critical inflection point.
The real test begins now. With the market already pricing in a successful debut, the weeks following November 19 will determine whether GTA VI can deliver on Take-Two’s $8 billion revenue bet. A strong pre-order rush could push the stock past its prior high, but any hiccup in the sales trajectory could expose the gap between hope and reality.
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