BMW Races Ahead on US and German Roads, but Investors Stay Parked at the Curb
Published on 07/04/2026 at 14:14 | Redaktion boerse-global.de
The Munich-based automaker is posting the kind of sales numbers that typically send a stock higher, but BMW shares remain stuck near their lowest level in a year. That disconnect between operating momentum and market sentiment is becoming harder to ignore.
In the second quarter, BMW delivered nearly 103,000 vehicles in the United States, a 13 percent jump from a year earlier. The growth was broad-based, with both passenger cars and SUVs contributing. Light trucks alone accounted for 54 percent of US sales — a share that rises to more than 64 percent when imported models like the X1 and X2 are included. The surprise star performer was the X5 SUV, which claimed the top-selling spot even as a model changeover looms. Chief Executive Sebastian Mackensen noted the company’s US growth outpaced the broader market.
Back in Germany, the core brand notched up more than 26,000 new registrations in the latest month, a gain of nearly one-fifth year-on-year. That comfortably outstrips rivals Mercedes-Benz and Audi. Electrified models are the catalyst: their share of total sales surged past one-quarter. For the first half of 2026, BMW sold around 126,000 cars in Germany, while Mercedes posted a slight decline over the same period.
Despite that operational strength, the stock closed Friday at €60.66, leaving it down almost 37 percent since the start of the year. Last Tuesday the shares hit a new 52-week low of €57.06. The 50-day moving average of €71.09 sits well above the current price, underscoring the persistent bearish trend.
Should investors sell immediately? Or is it worth buying BMW?
Deutsche Bank sees a buying opportunity. Analyst Tim Rokossa upgraded the stock to “Buy” on Friday with a price target of €90. He views North America as a strategic hub for both production and future value creation. The US market, he argues, offers a powerful earnings buffer for the group.
Near-term headwinds, however, remain real. BMW’s Bremen plant is currently short of batteries from Hungarian supplier CATL. Meanwhile, severe flash floods in Morocco have delayed deliveries of critical wiring harnesses. Management estimates it will take 30 to 45 days for those logistics routes to fully normalise. That disruption casts some uncertainty over the current quarter.
On the charts, there is a glimmer of relief. The relative strength index (RSI) has edged up to 35.4, slowly climbing out of oversold territory. If supply snags ease by mid-August as expected, that removes a major drag on the third-quarter run. The booming summer business in the premium segment provides a robust foundation.
BMW at a turning point? This analysis reveals what investors need to know now.
Investors will soon get a clearer picture of how BMW stacks up against its German rivals. Audi and Mercedes are due to release detailed US sales data in the coming days, giving the market a direct comparison with BMW’s strong quarterly performance.
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