BYD Pushes a Larger Qin Into Showrooms as Its Once-Dominant Sedan Line Loses Momentum
Published on 07/23/2026 at 15:32 | Redaktion boerse-global.de
BYD is rolling out a bigger, plusher version of its Qin sedan at a moment when the model family that once carried the company’s sales is in full retreat. The Qin Max, teased with interior images this week, is the automaker’s answer to a 66% year-on-year plunge in June deliveries for the series — a decline that has left the Qin range scrambling to hold its ground in China’s hyper-competitive EV market.
The stock, meanwhile, has been treading water. Shares changed hands at €9.85 on Thursday, edging up 0.16% from the prior session, as product news rather than price action dominated the narrative. That compares with a more upbeat session earlier in the week, when the stock touched €9.89 after BYD announced it had delivered the 10,000th unit of its flagship Da Tang EV — a milestone reached barely a month after the premium SUV’s market debut on June 17.
A Slow Reveal for a Critical Model
Lu Tian, head of BYD’s Dynasty sales division, posted images of the Qin Max’s cabin on Weibo, showing a “Dawn Purple” interior theme, a floating central display and a column-mounted gear selector. The design is deliberately minimalist, a departure from the more cluttered cockpits of earlier BYD models. Lu first teased the car on July 13, calling it an “extra-large” addition to the Qin family, and followed up with exterior shots in pale pink a week later — a staggered reveal strategy designed to build buzz ahead of an expected mid-August launch.
Showroom display cars are slated to arrive by the end of July. The Qin Max will sit above the existing Qin L, a mid-size sedan aimed at younger buyers that already supports BYD’s fast-charging technology. With the new model, the Qin line expands to three variants. Regulatory filings with China’s Ministry of Industry and Information Technology show the car will be offered as both a pure battery-electric vehicle and a plug-in hybrid.
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The Numbers Behind the Urgency
The timing is no coincidence. The Qin series sold 661,090 units in 2025, making it one of BYD’s most important nameplates. But this year has been brutal: June sales collapsed to just 14,900 vehicles, a 66.17% drop from the same month last year. Over the first half, cumulative deliveries reached 149,174 — a 45.62% decline year-on-year.
Those figures explain why BYD is rushing a larger, more premium Qin into production before the slide becomes entrenched. The Qin Max is essentially a damage-control vehicle, tasked with stabilizing a franchise that has been undercut by a vicious price war among Chinese automakers that has sapped demand across the domestic passenger-car market.
A Premium SUV That’s Already Flying Off the Lot
While the Qin line struggles, BYD’s top end is thriving. The Da Tang EV, priced at roughly $42,000, hit 10,000 deliveries in just over a month, fueled by more than 150,000 pre-orders. It is the first model to carry BYD’s second-generation Blade Battery and a 1,000-volt architecture that can charge from 10% to 97% in nine minutes. The company claims a maximum range of 950 kilometers — the longest of any full-size SUV globally.
The contrast between the two product lines underscores the divergent forces at work inside BYD. The Da Tang is a margin-rich halo car that showcases the company’s technological firepower. The Qin Max, by contrast, is a defensive play aimed at preserving volume in BYD’s core domestic market.
Exports Pick Up the Slack
BYD’s international business is increasingly cushioning the blow from China’s slowdown. Overseas deliveries hit roughly 789,400 vehicles in the first half of 2026, up 70% from a year earlier. The company is targeting 1.5 million export sales for the full year and aims to have half of all sales come from outside China by 2030.
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To support that push, BYD launched a major hiring drive on Wednesday at its Shenshan industrial complex, advertising more than 9,000 open positions across vehicle and component plants. The ramp-up comes as the company prioritizes its factory in Hungary, while putting a planned Turkish facility on hold.
Technical Picture: Short-Term Bounce, Long-Term Caution
The stock’s chart tells a story of partial recovery. At €9.89, the share price sits 16.55% above its late-June low of €8.03, but remains 32.27% below the 52-week peak of €14.61 hit in July 2025. The relative strength index of 57.1 points to neutral-to-slightly-positive sentiment. The 50-day moving average of €9.54 has been reclaimed, though the stock still trades 7.11% below its 200-day average of €10.60 — a sign that the longer-term downtrend has yet to break.
For BYD, the next few months will be a test of whether the Qin Max can reverse the sedan line’s slide and whether the Da Tang’s early momentum can translate into sustained margin improvement. With China’s domestic market under pressure and exports scaling fast, the company is running two races at once — and both matter to the stock.
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