BYD’s Da Tang Surpasses 10,000 Deliveries in a Month as European Market Share Battle Intensifies
Published on 07/23/2026 at 20:31 | Redaktion boerse-global.de
BYD has delivered the 10,000th unit of its flagship Da Tang SUV just over a month after the model’s launch on June 17, underscoring the Chinese automaker’s ability to scale premium vehicles rapidly. The milestone vehicle was handed over to customer Dong Lu on July 23 in Koktokay, Xinjiang, with Lu Tian, sales chief of the Dynasty series, overseeing the ceremony.
The Da Tang, priced between 239,900 and 309,900 yuan (roughly $42,000), is BYD’s first model equipped with the second-generation Blade Battery and a 1,000-volt architecture. The company claims a charging time of nine minutes from 10 to 97 percent battery capacity and a range of up to 950 kilometers — the longest of any full-size SUV globally, according to BYD. More than 150,000 pre-orders have been placed for the vehicle.
While the Da Tang’s rollout has been swift, BYD’s broader competitive picture in Europe has become more complex. The company lost its monthly lead in EU new registrations to Tesla in June. Data from the European Automobile Manufacturers’ Association (ACEA) shows Tesla registered 35,348 vehicles in the EU during June, a 72.1 percent year-on-year increase that pushed its market share from 2.0 to 3.1 percent. BYD sold 30,791 units in the same month — a 199.3 percent jump — giving it a 2.7 percent share.
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Over the first half of the year, however, BYD maintained a slight edge in total EU registrations with 130,743 vehicles, up 168.2 percent from the prior-year period, representing a 2.2 percent market share. Tesla’s half-year tally stood at 124,242 units, or 2.1 percent of the market. Chinese brands collectively reached a record 10.9 percent EU market share in June, with 150,272 registrations and 118 percent year-on-year growth. Rivals Chery and Leapmotor posted even steeper gains, with June sales up 271 percent and 496.3 percent, respectively.
BYD is simultaneously expanding its model lineup and export capacity. On July 23, the company previewed the Seal 06 sedan, slated for a 2027 launch. The redesigned model will feature a roof-mounted LiDAR system for the “God’s Eye 5.0” driver-assistance suite, with dimensions of 4,870 mm by 1,890 mm by 1,495 mm and a wheelbase of 2,820 mm. Buyers will have the option of a pure electric variant with a 120 kW or 240 kW motor, or a plug-in hybrid with 170 to 230 kilometers of electric range. The current Seal 06 EV starts at 109,800 yuan. Separately, BYD announced in May that it will integrate the Shark pickup truck — first introduced in Mexico in 2024 — into its Fang Cheng Bao brand and launch it in China later this year.
The export push is gathering pace. BYD sold roughly 789,400 vehicles outside China in the first half of 2026, a 70 percent increase year-on-year, and targets 1.5 million overseas sales for the full year. By 2030, the company aims for half of all sales to come from international markets. To support this, BYD launched a recruitment drive on July 22 at its Shenshan industrial site, seeking to fill over 9,000 positions across vehicle and component plants. The company is prioritizing its factory in Hungary, while the Turkish project remains on hold.
At the stock level, BYD shares have shown signs of recovery from their June lows. The stock traded at 9.89 euros, up modestly on the day, though still 32.27 percent below the 52-week high of 14.61 euros reached in July 2025. Over the past 30 days, the shares have gained 16.55 percent, recovering from a 52-week trough of 8.03 euros at the end of June. The relative strength index stands at 57.1, indicating neutral to slightly positive momentum. The question for investors is whether the operational momentum from the Da Tang and the broader export ramp can sustain the recent price recovery in the months ahead.
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