BYD's Polish Battery Bet and European Factory Push Put Export Strategy to the Test
Published on 07/03/2026 at 09:31 | Redaktion boerse-global.de
A 2.4-gigawatt-hour battery storage project in eastern Poland is emerging as the latest symbol of BYD's relentless overseas expansion. The Chinese auto and energy giant is equipping the installation in Siedlce for longtime partner Greenvolt Power with its proprietary Haohan system, which uses the blade battery architecture. Construction is slated to begin in the third quarter of 2026, with commercial operations targeted by the end of 2027.
The Polish megaproject dovetails with an accelerating push into the European vehicle market. BYD’s factory in Szeged, Hungary, is ramping up production, and management is actively scouting a second European site, with existing plants in France or Spain under consideration. The effort is already bearing fruit: Germany posted a record 6,200 BYD registrations in June, and the local subsidiary aims for 50,000 units sold across the full year — a milestone that would cement the brand in the continental mass market.
That European drive is part of a broader export surge that pushed overseas vehicle sales to 175,349 units in June, a 94.7 percent year-on-year jump. International deliveries now account for 44 percent of total volumes, up 20 percentage points in just twelve months. The export shift carries a hefty financial advantage: the gross margin on overseas sales stands at 19.46 percent, comfortably above the 16.66 percent earned in China, where a brutal price war — described by industry observers as “irrational” — has squeezed net margins across the sector to below 3 percent.
Should investors sell immediately? Or is it worth buying BYD?
The stark contrast between foreign and domestic profitability explains why BYD’s stock has clawed back ground in recent days even as the home market stumbles. Shares climbed 13.26 percent over the past seven sessions to €9.39, including a 4.82 percent jump on Friday, after the company disclosed it had beaten Tesla in the second quarter with 557,090 battery-electric vehicle deliveries against Tesla’s 480,126. The price remains 29.43 percent lower than a year ago and 14.29 percent below its January level, and it still trades 36.56 percent shy of the 52-week high of €14.80. But the move off the year’s low of €8.03 — hit in late June — suggests investors see the export revenue as a viable counterweight to the domestic decline.
That decline is sharp. Chinese retail sales of electric vehicles fell 22.1 percent in May, and the broader market remained under pressure in June. BYD’s own China sales dropped roughly 22 percent, compounding the damage from the home-grown price war. The company is betting that higher-margin international business and a growing technology moat can offset the shortfall. Its “flash-charging” network had 7,018 stations at the end of June, with a year-end target of 20,000. The new Seal 08, positioned at the equivalent of €19.69 to €23.99, launched on 2 July, and the company is preparing to debut eight new models at the Goodwood Festival of Speed later this month. In Japan, the RACCO electric model arrives on 28 July with an ambitious goal of 10,000 initial orders.
Yet the international expansion faces formidable headwinds. Malaysia introduced import rules on 1 July requiring a minimum motor output of 180 kW and a price floor, effectively blocking several BYD models. South Korea will exclude BYD from electric-car subsidies starting in August. The European Union maintains tariffs of up to 45.3 percent. If these protective barriers slow the export momentum just as China falters — the stock is still 12.73 percent below its 200-day moving average of €10.76 — the valuation could come under renewed pressure, with the 52-week low of €8.03 only 16.91 percent below the current level.
For now, the market’s attention is fixed on monthly export figures. As long as the pace remains on track toward the company’s 1.5-to-1.6 million overseas target for the year, the strategic pivot to higher-margin markets should continue to support the stock. A sustained break above the 50-day moving average at €9.96 — still 5.72 percent away — would signal genuine technical stabilization. The next weeks, with the Goodwood unveiling and the RACCO launch in Japan, will test whether BYD can sustain the export narrative that has so far kept the home-market woes in check.
Ad
BYD Stock: New Analysis - 3 July
Fresh BYD information released. What's the impact for investors? Our latest independent report examines recent figures and market trends.
Disclaimer regarding our articles: No investment advice, no buy or sell recommendation. Information on prices, companies, and markets is provided without guarantee; changes are possible at any time. Stock market transactions can lead to substantial losses. Our articles are created and reviewed in whole or in part automatically with the support of AI.
