Celsius Stock Surges on Milestone Market Share Achievement

The shares of energy drink maker Celsius Holdings Inc. have opened the week on a firm footing, buoyed by fresh industry data highlighting a significant expansion milestone in the crucial U.S. market.

Recent market share figures reveal that Celsius has now captured 20.2% of the U.S. energy drink sector. This growth is being propelled by a portfolio expansion rate of 25.5%, which substantially outpaces the overall category growth of 13.7%. A major contributor to this performance is the successful migration of the Alani Nu brand into the PepsiCo distribution network. Company management confirmed that over 80% of Alani Nu's direct store delivery system had already been transitioned to PepsiCo by the start of 2026. This shift delivered immediate improvements in shelf placement and logistical efficiency. Meanwhile, the integration of the Rockstar Energy brand remains on schedule for completion in the first half of 2026.

This 20% market share landmark validates the company's aggressive acquisition strategy, notably the $1.8 billion purchase of Alani Nu in early 2025. By diversifying its portfolio into wellness-oriented and female-focused segments, Celsius has unlocked high growth in niche areas. This comes as main rivals Monster and Red Bull report stagnant market shares.

Institutional Backing and a Dramatic Recovery

Wall Street analysts have reinforced their support for the equity. UBS maintains its "Buy" rating, citing the "positive trajectory of brand synergies." Needham recently named Celsius its 2026 "Top Pick" in the beverage sector. These endorsements follow a period of intense options activity in late 2025, which signaled growing bullish sentiment among major investors.

Should investors sell immediately? Or is it worth buying Celsius?

The current strength marks a decisive reversal from the volatility experienced in 2024. That year, the stock lost 52% of its value as the market reacted to inventory adjustments by its primary distributor. However, 25 emerged as a year of robust recovery, with Celsius shares soaring 74%, dramatically outperforming the S&P 500's 16% gain.

Upcoming Catalysts and Financial Outlook

The next key reporting event for investors will be the release of Q4 and full-year 2025 results, anticipated for late February or early March 2026. Market experts will scrutinize whether the increased market share translates into corresponding revenue growth. Current projections for the full 2026 fiscal year anticipate revenue growth of approximately 30%.

Operationally, the immediate focus is on finalizing the Alani Nu distribution transition by the end of Q1 2026. Looking further ahead, progress in international expansion—which currently contributes only 3% of total revenue—could serve as the next fundamental catalyst for a further re-rating of the stock.