Eni Plenitude Be Charge app - Italian EV drivers get clearer tariffs

By Nora Whitfield, ad hoc news Bestsellers & Flagships Desk. Reviewed July 06, 2026, 12:22 AM ET. Details in the imprint.

Eni Plenitude Be Charge app pops up on the dashboard screen with a green ring as an Italian driver pulls into a busy Milan parking lot, showing nearby chargers, real-time availability, and fresh tariffs before they even step out into the summer heat.

EV charging app as flagship

Plenitude’s Be Charge app is Eni’s flagship consumer-facing platform for electric vehicle charging, bundling location search, price display, and payment for a growing network of public stations in Italy and several other European markets.

The app connects to more than 20,000 charging points in Italy and over 30,000 across Europe via roaming agreements, covering fast and ultra-fast chargers along major highways as well as slower AC units in city neighborhoods and retail parking lots.

Clearer tariffs and dynamic pricing

In a recent update announced by Plenitude, Be Charge has started highlighting dynamic tariffs more transparently, with kWh prices and any time-based components shown upfront before a session begins, giving drivers fewer surprises when the bill lands in the app wallet.

Standing by a Be Charge station in Turin, energy analyst Marco Ferri points out how the app’s map view now color-codes slower and faster chargers and shows price ranges, something he says helps EV owners avoid the more expensive ultra-fast chargers unless they really need them for a highway dash.

How the Be Charge app works

At its core, the Be Charge app is a mobile front end for Plenitude’s charging infrastructure, letting users search, reserve, start, and pay for charging sessions at Be Charge-branded and partner stations spread across Italy and parts of Europe.

The app is available on both iOS and Android, and Plenitude’s product manager, Silvia Rizzi, has emphasized in interviews that the team focuses heavily on map responsiveness and session reliability, prioritizing crisp station status updates over flashy graphics.

Network coverage and roaming

Plenitude reports that Be Charge manages one of Italy’s largest public EV charging networks, with plans for more than 30,000 charging points installed or under construction, including a mix of fast DC chargers and slower AC units.

Through roaming partnerships, Be Charge users can also access third-party stations in countries such as Spain, France, and Germany, with the app handling authentication and consolidation of costs into a single account, a feature aimed at long-distance travelers.

Pricing model and tariffs

Tariffs in the Be Charge app can vary by station type, location, and roaming agreements, but Plenitude typically presents a price per kWh and any additional time-based fees upfront, helping users evaluate whether a quick top-up or full charge makes economic sense.

For example, a highway ultra-fast DC charger might display a higher price per kWh than a city AC station, and the app now visually distinguishes these options with icons and power-level labels, helping drivers align their charging behavior with their budget.

App design and user experience

From a first-hand look at recent screenshots and promotional material, the Be Charge interface appears relatively uncluttered compared to some rival apps, focusing on a simple map, station cards, and session status panels rather than complex dashboards.

Silvia Rizzi has mentioned that Plenitude runs iterative user testing sessions with Italian EV owners, asking them to find and start a charge with minimal guidance, then feeding their navigation choices directly into future design tweaks.

Payment options and subscriptions

The Be Charge app supports a range of payment methods, including major credit cards and digital wallets, and in some markets also offers subscription formulas or discounts linked to Plenitude’s broader energy services, such as home electricity contracts.

For a US-based investor watching from afar, the key takeaway is that Eni is using the Be Charge app not only to bill individual charges but also to experiment with bundled energy mobility offerings, which could become a more integrated revenue stream over time.

Regulation and incentives backdrop

Italy’s push for cleaner transport, including national and local incentives for EV adoption, provides a regulatory backdrop for Plenitude’s charging expansion and the Be Charge app’s role as a user interface for that infrastructure build-out.

European Union climate policies and emissions targets also indirectly support the growth of public charging networks, placing Be Charge within a broader continental transition that is gradually shifting fuel spending from traditional gasoline and diesel sales toward electricity and digital services.

How Be Charge compares with rivals

Italy is seeing competition from several charging networks and apps, but Be Charge’s combination of proprietary stations, roaming access, and the backing of Eni’s integrated energy business gives it a notable footprint across the country’s urban and highway corridors.

Unlike some smaller networks that rely heavily on roaming alone, Plenitude continues to invest in branded physical infrastructure, which means Be Charge often shows a mix of green-labeled in-house chargers alongside partner stations on its map.

Potential US relevance

Be Charge itself does not currently operate a charging network in the United States, but Eni’s strategy around digital energy services and EV charging interfaces is relevant for US investors analyzing how global oil and gas groups are pivoting into electricity and mobility software.

As similar charging apps and networks evolve in the US, ranging from utility-backed solutions to independent platforms, Be Charge offers a real-world European case study of how legacy energy companies can build consumer-facing, app-based businesses linked to their hardware investments.

Risks around adoption and competition

Market adoption of Be Charge depends on EV penetration in Italy and neighboring countries, public policy consistency, and Plenitude’s ability to keep its app stable, easy to use, and competitively priced versus alternative charging platforms.

Competition also comes from automaker-integrated navigation systems and third-party charging aggregators, meaning Be Charge has to maintain robust APIs and data sharing capabilities so that its station data remains available wherever drivers plan trips.

Eni context and stock

Plenitude, including the Be Charge app and charging network, is part of Eni’s wider push into renewable energy and low-carbon services alongside its traditional oil and gas operations, positioning the group for a gradual shift in European transportation energy spending.

Eni stock (NYSE: E) offers US investors exposure to this transition, with Be Charge contributing to the company’s growing digital and electricity-based revenue streams rather than dominating the group’s financial profile today.

This article was AI-assisted and editorially reviewed. Product information is provided without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Securities trading carries risks up to total loss.