Espresso 300 from BRC Inc. - canned cold brew with 300 mg caffeine

Reviewed: ad hoc news Accessory & Components desk. Edited and checked on 2026-06-24, 02:25. Details in the imprint.

Espresso 300 from BRC Inc. hits your hand as a tall, cold steel-gray can, beads of condensation running down while the sweet coffee smell cuts through the fridge air. One pull from the ring tab tastes more like a dessert shot than a quiet morning brew.

What Espresso 300 actually is

Espresso 300 is Black Rifle Coffee Company's ready-to-drink cold coffee built around a punchy 300 mg caffeine dose in a 15-ounce can. It combines brewed coffee, milk and sugar to land at roughly 200 calories with a macchiato-style sweetness aimed at energy drink users.

The can sits in the brand's broader ready-to-drink range alongside 200 mg and zero-sugar variants, but Espresso 300 draws the most attention for people who want a single can to replace two large drip coffees. In US convenience coolers it often stands next to classic energy drinks rather than next to milk cartons.

The taste and daily use feel

Open the can and you first hear a sharp hiss, then smell a mix of dark roast and caramel that feels closer to a coffee shop mocha than a plain cold brew. The texture is smooth and slightly thick, so the drink coats the tongue instead of disappearing like black iced coffee.

Testers who used the drink on long highway drives describe a clear lift after 15 to 20 minutes, but also note that the sweetness can feel heavy if you drink it too quickly. For desk workers, many split the can into two sessions by pouring half over ice and keeping the rest in the fridge.

Who Black Rifle targets here

Company co-founder and CEO Evan Hafer has repeatedly described Black Rifle Coffee as a brand built for active, on-the-go customers who want strong coffee they can drink anywhere. Espresso 300 fits that pitch more than a slow-poured whole-bean pack on a kitchen counter.

The can's branding, with large block lettering and a military-inspired logo, clearly talks to gym regulars, shift workers and drivers who see coffee as fuel. For that crowd, 300 mg on the front works like a simple promise: this will keep you awake for a while.

Nutrition, sugar and trade-offs

Compared with a black cold brew, Espresso 300 carries more sugar and calories, so it is not the quiet choice for people watching macros. You get the convenience of a ready drink and the caffeine hit, but at the cost of extra grams of sugar and fat from the milk base.

For health-conscious users, that means Espresso 300 probably stays a situational tool rather than a daily companion. Many occasional buyers use it before a late workout or a road trip, and fall back to lighter cold brew or standard filter coffee on normal days.

Where it is sold and how it is priced

Black Rifle Coffee mainly moves Espresso 300 in the US through its own web shop, selected supermarkets, gas stations and big-box retailers. The can typically sits in the same fridge rows as other ready coffee drinks and energy beverages, not in the dry coffee aisle.

Retail pricing often lands in the mid single-dollar range per can, depending on store promotions, which puts Espresso 300 above many store-brand iced coffees but roughly in line with established cold coffee lines from large beverage players. Multi-can packs in online shops can narrow that price gap.

Company context and share angle

For Black Rifle Coffee, Espresso 300 is a way to stretch the brand beyond bags of beans into the impulse-driven cold shelf, where repeat visibility can matter more than detailed tasting notes. That helps the company stand next to mainstream competitors instead of only in specialty aisles.

BRC Inc. shares (ISIN US05601U1016) trade on the New York Stock Exchange in US dollars, and the development of its ready-to-drink portfolio, including Espresso 300, is one of several product levers that investors track alongside café openings and direct-to-consumer sales.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.

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