Geopolitical Tensions Emerge as Fresh Headwind for Adidas Shares
Published on 03/24/2026 at 05:04 | Redaktion boerse-global.de
Despite forecasting record revenues for 2025 and maintaining an ongoing share buyback initiative, Adidas stock is grappling with its lowest valuation in three years. A new and previously underappreciated risk factor is now adding pressure, according to fresh analyst commentary.
While RBC Capital Markets reaffirms its "Sector Perform" rating with a price target of €160, analyst Piral Dadhania has expanded his risk assessment. He identifies the Iran conflict as a potential additional drag on demand in the second and third quarters. This concern is explicitly applied to sportswear giants Adidas and Nike, extending beyond the traditional luxury goods sector.
Disappointing Outlook Overshadows Strong 2025 Results
The primary catalyst for the recent share price weakness occurred several weeks ago. Adidas provided an operating profit forecast of €2.3 billion for 2026, falling short of the average analyst expectation of €2.72 billion. This gap is largely attributed to combined headwinds of €400 million from U.S. tariffs and adverse currency effects. Since that guidance, the equity has declined approximately 20% year-to-date, hitting a multi-year low of €132.30 on March 20.
Should investors sell immediately? Or is it worth buying Adidas?
This slump unfolded even as the company delivered impressive figures for 2025: record sales of €24.8 billion, a 54% surge in operating profit to €2.06 billion, and a 40% dividend increase to €2.80 per share. Market participants, however, looked past these results, focusing squarely on the disappointing forward guidance.
Analyst Targets Suggest Significant Upside from Current Levels
Sentiment among market researchers remains mixed. Berenberg maintains its "Hold" stance but recently reduced its price objective to €190. RBC sees less potential with its €160 target. According to market data, the consensus average price target stands at €207.70, which is substantially higher than yesterday's closing price of €134.75.
Adidas itself is targeting a mid-term operating margin of 10%. However, RBC notes that the company's own 2026 annual forecast implies a margin of only 8.5% to 8.8%. The first-quarter results on April 29, 2026, will provide the initial measurable evidence of how severely tariffs and forex fluctuations are impacting ongoing operations. This report will clarify whether the cautious guidance includes built-in buffers or if the headwinds were potentially underestimated.
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