P Zero E from Pirelli & C. S.p.A. - EV touring tire with lower rolling resistance

Reviewed: ad hoc news New Release & Launch desk. Edited and checked on 2026-06-23, 03:07. Details in the imprint.

The P Zero E from Pirelli greets you with a quiet, slightly rubbery thud when it meets the tarmac, the kind of sound EV drivers notice as road noise replaces engine roar. It is Pirelli’s new eco?tuned ultra high performance tire aimed at modern electric and hybrid cars.

Eco focus for fast EVs

Pirelli positions the P Zero E as its first ultra high performance tire designed from the start around sustainability targets, from compounds to production processes. According to the company, it uses more than 55 percent materials of bio?based or recycled origin in every size. The official product sheet underlines this material mix.

The tire is aimed at premium battery electric and plug?in hybrid models, carrying a Pirelli Elect marking on selected dimensions to signal EV?specific tuning. That means reinforced structure for heavy battery packs, low rolling resistance for range and carefully shaped tread blocks to keep noise in check at motorway speeds.

What drivers can expect

On paper, P Zero E combines a European label “A” for rolling resistance with an “A” for wet grip on several sizes, an unusual pairing in the sport tire space. Independent testers from Auto Bild noted short wet braking distances and very stable behavior in quick lane changes with the tire on a sporty electric SUV. Their comparison test highlights this balance.

In everyday use that should translate to a steering feel that stays precise in the rain while energy consumption drops slightly compared with older performance patterns. A driver stepping out after a long highway stint is more likely to notice the quiet, even hum and the absence of the coarse drone many EV?unready tires produce on rough concrete.

Tread design and feel

The asymmetric tread pattern features wide longitudinal grooves and a dense network of lateral sipes to evacuate water, with a solid outer shoulder for cornering support. Looking closely, you can see subtle 3D elements in the block design that help control deformation under high load.

Giovanni Tronchetti Provera, Pirelli’s head of sustainability and future mobility projects, has stressed in interviews that P Zero E should feel like a proper P Zero first and a green product second. His point is that a driver stepping out of a sports sedan should still sense direct turn?in and consistent grip, not a soft, detached response.

Sizes, load and EV markings

P Zero E launched initially in 17 sizes from 18 to 20 inches, targeting popular premium EVs and hybrids, with more dimensions planned as automaker demand grows. Many carry high load indexes to cope with two?ton electric crossovers without sacrificing stability at motorway speeds. The launch press release lists the opening size range.

EV?specific Elect markings identify versions optimized for electric cars, while some sizes also feature Pirelli’s Noise Cancelling System, small foam inserts inside the carcass that cut cavity resonance. That technology can reduce in?cabin tire noise by several decibels, a difference keen?eared drivers notice especially on fresh asphalt.

Market position and availability

P Zero E sits above Pirelli’s existing Cinturato P7 and below track?leaning P Zero Trofeo lines, effectively as the eco?performance bridge between everyday touring and outright sport. It is pitched at owners of vehicles like Tesla Model 3, Mercedes EQE and BMW i4 wanting range without giving up grip.

Pirelli offers the tire first in Europe, with roll?out to other regions following local homologations and OE fitments. German drivers can already order selected sizes through online tire retailers and specialist workshops, with typical prices in the upper mid?range of the UHP segment depending on size and speed index.

Context and share reference

For Pirelli, P Zero E supports a broader push to have at least half of its car tire portfolio composed of eco?design products in the coming years, a target the group repeats in its sustainability roadmap. Pirelli shares (ISIN IT0004623051) trade primarily on Borsa Italiana in Milan in euros.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.