PayPal builds out crypto and rewards features, shares seen in mixed analyst light

By Anna Wagner, Analysts & Consensus desk. Reviewed prior to publication on 2026-06-29, 20:14.

PayPal Holdings Inc (US70450Y1038) continues to refine its digital payments platform with new consumer-focused features, including expanded crypto capabilities and rewards tools, while its shares trade on NASDAQ amid a still-mixed analyst consensus on the stock.

New consumer features on PayPal

In recent months PayPal has rolled out and tested a series of product updates designed to keep users engaged inside its app, including broader support for crypto assets such as Bitcoin and Ethereum and a smoother on-ramp from fiat balances to digital tokens. These efforts build on the company's earlier introduction of PayPal USD, a U.S. dollar-backed stablecoin issued by Paxos, which is available to eligible U.S. customers for payments and transfers in the PayPal ecosystem, according to the company's disclosures on its investor and product pages.PayPal investor presentation on PayPal USD

The group has also continued to push its rewards proposition, including PayPal Rewards, which allows customers to earn points on eligible transactions and convert them into cash or discounts at selected merchants. This feature is intended to increase transaction frequency and drive more total payment volume through PayPal and Venmo, strengthening its position against peers such as Block's Cash App and Apple Pay in the U.S. consumer payments market.PayPal product page on PayPal Rewards

Analyst views and earnings backdrop

Analysts remain divided on PayPal shares after a period of margin rebuilding and strategic repositioning. According to MarketScreener, the consensus rating now skews toward Buy and Hold, with a range of price targets that reflect uncertainty about how quickly the company can return to sustained double-digit revenue growth and drive operating margin expansion through cost discipline and higher-margin volumes.MarketScreener analyst consensus for PayPal

In its most recent quarterly report PayPal reported solid total payment volume growth and an improving take rate, highlighting its ability to monetize branded checkout and newer services, even as competition in online payments remains intense. The company has pointed to cost savings and a more focused investment agenda as levers to support earnings per share, and it maintains a presence in key indices and investor portfolios focused on large-cap U.S. technology and fintech exposure.PayPal latest quarterly earnings release

How PayPal makes its money

PayPal generates most of its revenue by processing online and in-app payments for consumers and merchants, charging fees on transactions and currency conversions while also earning on value-added services like buy now pay later, merchant working capital and cross-border payments. Branded PayPal checkout remains the core driver of total payment volume, and Venmo adds peer-to-peer transfers and card-linked spend for U.S. customers, giving the group a broad base in the global digital payments market.

Where the PayPal stock trades today

PayPal Holdings Inc shares trade on NASDAQ in U.S. dollars; the latest available market data show the stock quoted intraday around the mid double-digit dollar range, with price and volume updated continuously during U.S. trading hours.

This article was produced with AI assistance and editorially reviewed. Price and company figures without guarantee; prices and dates may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions carry risks up to and including total loss.