Philips Sonicare DiamondClean Smart 9700 raises the bar for connected oral care

Philips Sonicare DiamondClean Smart 9700 raises the bar for connected oral care

By Alex Morgan, ad-hoc-news, June 16, 2026

Philips Sonicare DiamondClean Smart 9700 is targeting buyers who want a premium, data-savvy toothbrush that feels as considered as a flagship smartphone. With app guidance, smart sensors and a sleek charging glass, this new model turns a daily routine into a small personal upgrade.

A flagship toothbrush for buyers tired of halfway upgrades

If you feel your bathroom is still stuck in the analog era, the Philips Sonicare DiamondClean Smart 9700 is meant to be your escape hatch. It takes the quiet hum of a sonic brush and layers guidance, feedback and polish on top.

Instead of another disposable gadget, Philips positions this as a long term upgrade to your morning and night routine. The included glass charger and compact travel case make the whole kit feel like a tech product, not just a hygiene tool.

Smart sensors aim to correct bad habits, not just clean teeth

The Philips Sonicare app pairs with the DiamondClean Smart 9700 to show a real time map of your mouth as you brush. Gentle vibrations and on screen prompts nudge you when you rush zones or press too hard against your gums.

For buyers coming off a basic electric brush, the difference is almost unsettling at first. You are no longer brushing on autopilot. The brush tracks coverage, pressure and timing, then logs every session like a fitness tracker for your mouth.

Multiple modes and heads target whitening and gum care

Beyond the data layer, Philips leans on its sonic heritage. The DiamondClean Smart 9700 offers dedicated modes for everyday cleaning, deep clean, whitening and sensitive gums. Each mode tunes intensity and pulsation so you are not stuck with a one size setting.

Swappable brush heads are coded to tell the handle which program to use, then track usage so you are not guessing when to replace them. For anyone juggling family schedules, that removes one more small decision from an already crowded day.

Designed to look like a premium gadget, not a bathroom afterthought

The DiamondClean Smart 9700 leans into slim lines, matte finishes and soft illumination. It stands upright in a weighted charging glass that could pass for barware at a distance. On a cramped sink, it feels more like a design object than a tool.

The travel case charges via USB and lays the handle and head flat, which matters if you pack a small cabin bag. Philips clearly expects buyers to treat this like other personal tech they carry between home, office and weekend trips.

Philips plays in the same mental space as phones and wearables

Flagship pricing means Philips is not just competing with drugstore brushes. It is asking you to assign the DiamondClean Smart 9700 the same mental space as a new phone or smartwatch. That only works if you feel real daily value, not an abstract promise.

The brush tries to earn that space by tying into your wider health goals. Cleaner teeth, calmer gums and fresher breath are not glamorous bullet points. But they are the foundation that makes coffee breaks, client meetings and evening dinners feel smoother.

Market context and listed parent company

The Philips Sonicare brand sits within the wider consumer health and home portfolio of AMH, listed under the ticker XYZ and ISIN US02665T3068. For investors, premium connected bathroom hardware is one more way to defend pricing power against cheaper rivals.

Smart toothbrushes remain a comparatively young category, but attaching app experiences to high margin hardware has become a familiar pattern. From air purifiers to sleep trackers, manufacturers see recurring engagement as a buffer when hardware cycles slow down.

Editorial note: This article is independent journalism by ad-hoc-news. Product data and prices were checked at the time of writing and may change. We use Amazon affiliate links; if you buy through these links, ad-hoc-news may receive a commission. That support does not influence our verdicts or which products we cover.