Pinterest App: Creator Storefronts bring Amazon shopping into pins

Responsible: ad hoc news B2B & Pro Desk. Reviewed prior to publication on June 13, 2026 at 8:20:21 AM ET. Details in the imprint.

With Creator Storefronts for Amazon influencers, the Pinterest app is adding a new commerce-focused feature that makes it easier for U.S. creators to showcase shoppable product collections while driving checkout to Amazon. According to recent coverage, Pinterest now lets eligible creators connect their Amazon influencer storefronts directly to their Pinterest accounts so that users can browse curated products and then complete purchases on Amazon. For Pinterest, this deepens an existing partnership with Amazon that already includes a multibillion-dollar cloud and ads relationship, while giving creators a more direct way to monetize their boards.

What Creator Storefronts do inside the Pinterest app

The new Creator Storefronts live inside a creator's Pinterest profile as a dedicated shopping destination that pulls in their Amazon influencer catalog. When a user taps through, they see product tiles similar to standard Product Pins, but clicking to buy sends them to Amazon's checkout flow, preserving Amazon's fulfillment, returns, and customer service experience. This approach means the Pinterest app stays primarily a discovery and inspiration surface, while Amazon handles transactions and logistics, a division of roles that both companies have emphasized in prior partnership announcements.

Unlike generic affiliate links in pin descriptions, Creator Storefronts are structured as a persistent storefront layer on top of a creator's content, grouping items by theme and allowing creators to feature seasonal or campaign-specific selections. The storefront presentation is optimized for mobile, which remains Pinterest's dominant usage mode, and ties into existing Pinterest shopping features such as visual search and product recommendations that surface related shoppable content around a creator's pins. For creators already active in the Amazon Influencer Program, linking the two accounts avoids manually updating individual links every time catalog items change.

From a monetization standpoint, Pinterest is positioning the feature as additive to its creator tools and brand collaboration formats, rather than a replacement. Creators can continue to publish standard pins, idea pins, and brand partnership content, while the Creator Storefront acts as a centralized hub for products they recommend. Amazon continues to pay influencer commissions per its own program rules, and Pinterest benefits from increased commercial intent and time spent in app. Recent analysis of the partnership has highlighted that the storefront rollout builds on Pinterest's earlier decision to make Amazon the primary third-party ad partner for some formats, extending a relationship that also includes a roughly $4 billion commitment to Amazon Web Services infrastructure through 2031.

The new storefront feature sits alongside other shopping experiences the Pinterest app has developed over the past years, including product tagging in idea pins, merchant catalogs, and integrated checkout pilots with select retailers. For U.S. users, the presence of Amazon-branded products in a familiar Pinterest layout may reduce friction between inspiration and purchase, since they can rely on existing Amazon payment methods and delivery settings once they click through. For Pinterest, that combination of high-intent discovery and a trusted retail backend is a core part of its pitch to advertisers and creators who want measurable sales impact from social content.

For the broader Pinterest product portfolio, Creator Storefronts underline the app's evolution from a pure inspiration board toward a hybrid of visual search, recommendation engine, and shopping companion. The feature leverages the same underlying visual understanding and personalization systems that power related pins and home feed recommendations, but adds a clear commercial endpoint in partnership with Amazon. Shares of Pinterest Inc. (US72919P2020, ticker PINS) traded at $20.21 on the New York Stock Exchange on June 12, 2026.

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