Salesforce’s Acquisition Spree Continues with Momentum Deal
Published on 02/19/2026 at 16:29 | Redaktion boerse-global.de
The CRM giant Salesforce is set to acquire Momentum, a platform specializing in conversation analytics and revenue orchestration. This marks the company’s tenth proposed purchase in just six months, underscoring a relentless drive to bolster its artificial intelligence capabilities, particularly for its Agentforce platform.
Announced yesterday, the deal centers on integrating Momentum’s “Universal Ingestion Engine” into Salesforce’s Agentforce 360 and Slackbot. The technology is designed to address a perennial challenge in customer relationship management: the gap between what is said in customer conversations and what is ultimately captured in the system.
Momentum’s engine processes unstructured content from external voice and video tools—such as Zoom Read more...
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