Strong Quarter for Deckers Outdoor Overshadowed by New Tariff Pressures

Deckers Outdoor Corporation has reported a powerful start to its fiscal 2026, with its HOKA and UGG brands delivering impressive double-digit growth. However, investor optimism is being tempered by the looming financial impact of new US tariffs on Vietnamese imports, which are projected to create a significant $110 million unmitigated expense for the company.

The company’s first-quarter results for fiscal 2026 handily surpassed analyst forecasts. Deckers posted net sales of $964.5 million, representing a substantial 16.9 percent year-over-year increase. The outperformance was even more pronounced in adjusted earnings per share (EPS), which reached $0.93 compared to the anticipated range of $0.68 to $0.70.

This robust growth was fueled by the continued strength of its core brands:
* HOKA revenue surged 19.8 percent to $653.1 million
* UGG sales Read more...