The Freshzyme Household from Novonesis - enzymes that target everyday stains

Reviewed: ad hoc news Bestseller & Flagship desk. Edited and checked on 2026-06-29, 07:15. Details in the imprint.

The Freshzyme Household line from Novonesis sits in a clear PET bottle on a lab bench, faintly smelling of clean cotton as a technician swirls the liquid and watches a tomato stain fade from a fabric swatch. It is chemistry you can literally see working.

What Freshzyme Household does

Freshzyme Household is a family of tailored enzyme solutions for liquid laundry detergents and multipurpose household cleaners, designed for brands that want strong stain removal at lower wash temperatures. It bundles proteases, amylases and lipases into ready-to-use blends for formulators.

In practice, that means a single dose of detergent containing Freshzyme Household can break down protein stains like egg, carbohydrate residues such as sauce and fatty smears from cooking oil in the same cycle. The idea is to let consumers wash at 30 degrees and still see a sharp, clean result on their clothes.

How the enzymes are tuned

Behind the scenes, enzyme specialists at Novonesis adjust the mix for different regional water qualities, surfactant systems and fragrance bases. Product manager Lars Jensen describes hours of work matching enzyme stability to real-world storage conditions in tropical and temperate markets.

He talks about test drums running in series, each filled with stained cotton, polyester and blended fabrics, tumbling quietly while sensors log performance data. When a formulation hits the target stain score, Jensen signs off on a batch that goes into thousands of detergent bottles under global FMCG brands.

Why brands buy into it

For detergent and cleaner brands, using Freshzyme Household can simplify development because Novonesis delivers the enzyme component as a service package. Technical support teams help adapt dosage and activation pH to existing formulations, saving months of trial-and-error in-house.

That is attractive in markets where retailers push hard on energy labels and regulations slowly nudge washing machines and detergents toward lower temperature use. If a private-label powder can promise visible performance at 30 or 40 degrees thanks to enzymatic action, it stands out quietly on the shelf.

What users feel at home

In everyday use there is no Novonesis logo on the bottle, only the lifting of a grey t-shirt from the drum and seeing that the red wine splash has faded to a faint shadow. Fingers running across the fabric feel a smooth surface, not the stiff residue that sometimes comes from aggressive builders.

The same logic applies to a multipurpose cleaner formulated with Freshzyme Household, sprayed onto a sticky kitchen counter where breakfast jam dried hours earlier. A swipe of the cloth, and the tacky feel gives way to a clean, dry laminate, without the heavy chemical smell older formulas had.

Where it fits in Novonesis

Freshzyme Household sits alongside other Novonesis enzyme platforms for dishwashing and industrial cleaning, all part of a portfolio inherited from the Novozymes heritage. The company positions these solutions as drivers of water and energy savings when paired with modern appliances.

Chief executive Ester Baiget often mentions household care enzymes when she talks about growing with customers that want to offer more sustainable products, framing the combination of lower wash temperatures and targeted stain removal as a practical route to reduced emissions in daily routines.

Market and stock context

Novonesis concentrates its listing on Nasdaq Copenhagen, where the Novonesis share price is tracked in Danish kroner under ISIN DK0060336014. The company presents Freshzyme Household and related platforms as part of the long-term growth engine behind Novonesis shares.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.