The NBA 2K25 Season Pass - Take-Two Interactive leans into recurring sports revenue

By Nora Whitfield, ad hoc news Accessories & Components Desk. Reviewed July 01, 2026, 1:09 AM ET. Details in the imprint.

NBA 2K25 Season Pass is the add-on you see quietly sitting in the digital store once you finish your first exhibition game and start poking around MyTEAM and MyCAREER menus. Under the arena lights and controller rumble, the offer feels like a nudge: pay once, get a full season of extra rewards.

What the Season Pass includes

Take-Two Interactive, via its 2K label, uses the NBA 2K25 Season Pass to stack bonus content on top of the standard progression in MyTEAM and other modes, including cosmetics and card packs over the course of the in-game season.

On the official NBA 2K25 announcement page, 2K highlights how seasonal content and progression systems keep players engaged around star cover athletes, and the Season Pass is one of the optional ways to accelerate or enrich that grind within MyTEAM.

Pricing and US availability

In the US PlayStation and Xbox storefronts, the NBA 2K25 Season Pass is listed as a separate digital purchase that requires the base game and offers a bundle of season-long rewards; comparable passes for prior NBA 2K entries have typically landed in the roughly $10 to $20 range depending on tier.

Browsing the PlayStation Store on a standard living room setup, the Season Pass appears alongside VC bundles and card packs, clearly labeled with the requirement that you own NBA 2K25 and an online account, and the pricing is shown in US dollars with tax added at checkout.

How it fits into NBA 2K25

NBA 2K25 continues the franchise's push into live-service style updates, with seasons that roll out new challenges, cards and cosmetics across months, and the Season Pass hooks directly into that calendar by promising extra unlocks along the way.

In practice, that means a player grinding through MyTEAM during a quiet Wednesday night will see extra rewards pop when they reach certain tiers, as long as they have bought the Season Pass on top of the base game.

Why Take-Two focuses on passes

Take-Two Interactive CEO Strauss Zelnick has consistently emphasized recurrent consumer spending from virtual currency, cards and add-ons in NBA 2K as a major driver of the company's results, a theme reiterated in recent earnings presentations and the company's annual report.

A Take-Two fiscal results release highlights that recurrent spending tied to sports titles like NBA 2K represents a growing share of total net bookings, making Season Pass-style products strategically important even if each individual pass carries a modest price tag.

Player reactions and value debate

Among players, Season Pass offerings usually spark debate about value: some see them as a reasonable way to get more MyTEAM content over the season, while others argue that NBA 2K already leans heavily on VC and add-on monetization.

On forums and social feeds, you can scroll through posts from players comparing the reward tracks for the Season Pass versus the free tier, screenshotting their card pulls in bright arena colors and arguing over whether the extra packs and cosmetics justify the price.

Platform coverage and requirements

NBA 2K25 itself is slated for major US platforms including PlayStation 5, Xbox Series X|S, and PC, with older-generation and Nintendo Switch versions also in the lineup; the Season Pass product follows those platforms where the underlying mode support exists.

Official materials from 2K note that online features, account registration and platform-specific subscriptions such as PlayStation Plus or Xbox Game Pass Core are required to access online modes, and that any Season Pass purchase is tied to the user account rather than transferable between ecosystems.

Revenue impact and stock context

For Take-Two Interactive, Season Pass revenue from NBA 2K25 falls under recurrent consumer spending, which has historically contributed significantly to annual net bookings alongside full game sales in the NBA 2K franchise.

Take-Two Interactive stock (NASDAQ: TTWO, ISIN US8740541094) is widely followed by US analysts who track how sports titles and their add-on products, including NBA 2K25 Season Pass, support long-term margins beyond initial release windows.

This article was AI-assisted and editorially reviewed. Product information is provided without warranty; prices and availability may change at short notice. Not investment advice and not a buy or sell recommendation. Securities trading carries risks up to total loss.