Walmart acquires Vibe.co to deepen retail media push, shares in S&P 500 spotlight

By Anna Wagner, Analysts & Consensus desk. Reviewed prior to publication on 2026-06-23, 17:07.

Walmart Inc. (US9311421039) is adding another piece to its digital advertising strategy with a move in the connected TV space. According to recent coverage based on company comments, the retailer plans to acquire Vibe.co, a connected TV advertising platform, while its shares remain a heavyweight component of the S&P 500.

Walmart moves on Vibe.co and nuclear power deal

MarketScreener reported on June 23 that Walmart intends to acquire connected TV advertising platform Vibe.co to expand its retail media business, Walmart Connect, into streaming environments. The deal underscores how the retailer is monetizing its shopper data beyond in-store and online display advertising.

On the same day, Reuters highlighted that Constellation Energy and Walmart signed a 15-year nuclear power purchase agreement to supply a major Walmart facility with zero-carbon electricity in the United States. The agreement fits into Walmart's broader climate goals and provides long-term price visibility for part of its power demand, alongside peers such as Amazon that are also signing sizable clean energy contracts.

Analyst sentiment and valuation picture

Analysts remain broadly constructive on Walmart despite a premium earnings multiple versus several traditional retailers. TradingKey data show Walmart shares recently around 117.17 US dollars, implying a market capitalization above 930 billion US dollars and a trailing price-earnings ratio above 40. This valuation reflects expectations that high-margin digital and advertising activities will contribute more meaningfully to earnings toward 2030.

According to MarketBeat, the consensus rating on Walmart is in the Buy range, with several houses pointing to the resilience of its grocery-led model and retail media upside in a cautious US consumer environment. At the same time, some recent commentary has flagged margin headwinds and cited the post-earnings share reaction as an example of investors questioning how much of the long-term growth story is already priced in.

How Walmart makes its money today

Walmart still generates the bulk of its revenue from brick-and-mortar supercenters and neighborhood markets in the United States, complemented by Sam's Club membership warehouses and international operations. E-commerce and marketplace sales continue to grow, while Walmart Connect retail media and fulfillment services add higher-margin streams on top of the core low-price merchandise offer.

Where the Walmart shares trade now

Walmart shares (US9311421039) most actively trade on the NYSE under the ticker WMT, with the latest available data showing a price of 117.17 US dollars as of 2026-06-22, 16:00 Eastern Time.

This article is for informational purposes only and does not constitute investment advice, a recommendation to buy or sell securities, or any other form of financial guidance. All data are based on sources judged to be reliable, but accuracy and completeness cannot be guaranteed. Investors should conduct their own research and, where appropriate, consult a qualified financial adviser.