Xiaomi’s YU7 Price Cut Rescues EV Sales While Adyen Deal Tackles Payment Fragmentation
Published on 07/11/2026 at 19:35 | Redaktion boerse-global.de
Xiaomi’s electric-vehicle division is living a tale of two models. The SU7 limousine notched a ninth straight monthly decline in June, while the YU7 SUV – juiced by a cheaper base version launched in late May – snapped a five-month losing streak with a surge in deliveries. The stark divergence helped push Xiaomi’s stock 5.21% higher on Friday to €2.95, extending a weekly gain of 11.30%.
The SU7 managed 20,414 deliveries in June, a 12.10% drop year-on-year and a 15.02% slide from May. For the first half, the model’s cumulative sales of 80,496 units were 48.30% below the same period last year, with a model transition clearly weighing on demand. By contrast, the YU7 delivered 14,324 units in June, a 63.97% jump month-on-month after the introduction of a ¥233,500 base variant alongside a high-performance GT version priced at ¥389,900.
Combined EV deliveries reached 34,738 vehicles in June, up 36.45% from a year earlier, marking the third straight month above the 30,000 threshold. Yet the pace still falls far short of Xiaomi’s ambitious annual target of 550,000 units, which would represent roughly 34% growth over 2025’s estimated 410,000 vehicles. After delivering 185,055 EVs in the first half, the company has hit only about 34% of its goal. To close the gap, monthly deliveries would need to average 60,000 – a level far above the record 50,000-plus units achieved only once, in December 2025.
Should investors sell immediately? Or is it worth buying Xiaomi?
Xiaomi is banking on a third model to help bridge that gap. Last week it unveiled the Sky Nomad, a full-size EREV SUV aimed at families, slated for launch in the second half of 2026. The pressure is intense: the innovation segment, which houses the auto business, posted an operating loss of ÂĄ3.1 billion in the first quarter.
Beyond the showroom floor, Xiaomi is also moving to simplify the shopping experience. The company announced a partnership with payments platform Adyen to unify its payment infrastructure across key markets in Europe, Asia and North America, including Singapore, Japan, Australia, the United Arab Emirates and the EU. The tie-up is part of an ecosystem strategy Xiaomi calls “Human × Car × Home,” which it plans to showcase in detail at the IFA trade fair in Berlin this September, backed by a pledge of ¥60 billion in AI research spending over three years.
The stock’s recent bounce comes from a low base. After hitting a one-year trough of €2.34 at the end of June, shares have recovered roughly 26%. But the broader picture remains troubled: year-to-date the stock is still down 34.31%, and it trades 54.69% below its September 2025 peak of €6.51. Over the past 12 months, the decline stands at 52.45%, leaving Xiaomi’s market capitalisation at roughly €72 billion.
Analysts at Morgan Stanley trimmed their price target on Xiaomi on July 9, citing headwinds in both the EV and smartphone segments. A key drag is the rising cost of memory chips, which is compressing gross margins in the handset business – a structural weakness, in the view of some observers, until Xiaomi develops its own AI chips. The company is pouring resources into self-developed silicon and new vehicle platforms, but the clock is ticking on its 2026 delivery goal. With six months left in the year, the next batch of monthly sales data from the China Passenger Car Association will reveal whether the YU7’s momentum can hold and whether the Sky Nomad can help turn a half-year shortfall into a record sprint.
Ad
Xiaomi Stock: New Analysis - 11 July
Fresh Xiaomi information released. What's the impact for investors? Our latest independent report examines recent figures and market trends.
Disclaimer regarding our articles: No investment advice, no buy or sell recommendation. Information on prices, companies, and markets is provided without guarantee; changes are possible at any time. Stock market transactions can lead to substantial losses. Our articles are created and reviewed in whole or in part automatically with the support of AI.
