IBM Study: Sports Fans Demand More Dynamic Digital Content, Powered by AI

Published on 08/18/2025 at 06:01 | prnewswire.co.uk

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Most fans surveyed agree that AI-powered features will have a significant impact on how they consume sports More than half surveyed want AI-driven sports commentary and insights for past, current and future eventsMobile sports apps are becoming essential to the fan experience, particularly among fans attending events in-personfor more information.

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