LVMH Trims Buyback Paperwork as Morgan Stanley Flags Weak Demand in France and South Korea
Published on 11/13/2026 at 23:50 | Editorial boerse-global.de
LVMH filed its mandatory notice with France's AMF financial markets regulator on Tuesday, covering share transactions carried out between 2 and 6 November. The luxury group also published its monthly statement on the total number of shares and voting rights outstanding. Full details of the buyback activity sit in the regulated-information section of the company's website.
The disclosure landed alongside a more sobering signal from the sell side. Morgan Stanley cut its price target on LVMH to EUR 415 from EUR 420 on Monday, keeping an "Equal Weight" rating on the stock. The US bank pointed to soft demand and deteriorating conditions in France and South Korea as the reasons behind the trim. LVMH shares have been trading below that mark, most recently around EUR 403.10.
Wider concerns about luxury spending have been building. Reuters Breakingviews reported on Wednesday that investors are fretting over persistent weakness in demand for high-end handbags and coats, with China in particular drawing scrutiny. Hotel groups, the report noted, have outperformed luxury houses, whose premium-goods businesses sit at the centre of those worries.
Should investors sell immediately? Or is it worth buying LVMH?
Vuitton Reshuffles Its Creative Bench
On the brand side, Louis Vuitton installed Hector Muelas as Chief Brand Creative Officer on 1 November, according to media reports. His remit spans the house's storytelling, its campaigns and content production — putting him at the helm of both how the brand communicates and the material it puts in front of customers.
LVMH also held the third edition of its "Business of Tomorrow" gathering in Paris on 3 November. Close to 350 participants took part in discussions on the group's plan to transform itself through artificial intelligence, according to company figures, with the group-wide AI rollout topping the agenda.
Shanghai Stage for "New Generations"
Rounding out a busy fortnight, LVMH brought its "New Generations" theme to the China International Import Expo in Shanghai on 5 November, with the fair running from 5 to 10 November. The presentation anchored the group's presence at the Chinese import show around that motif.
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LVMH Stock: New Analysis - 13 November
Fresh LVMH information released. What's the impact for investors? Our latest independent report examines recent figures and market trends.
