Mammut, Londres

Mammut transforma el gris Londres con una activación espectacular, animando a la gente a salir de la ciudad

Published on 08/07/2025 at 18:06 | prnewswire.co.uk

Mammut Sports Group AG France Germany Spain Canada United States of America United Kingdom

 

 

Video - https://mma.prnewswire.com/media/2528611/Mammut_immersive_stunt.mp4
Photo - https://mma.prnewswire.com/media/2528620/Mammut_Sports_Group_1.jpg
Photo - https://mma.prnewswire.com/media/2528621/Mammut_Sports_Group_2.jpg
Photo - https://mma.prnewswire.com/media/2528622/Mammut_Sports_Group_3.jpg
Photo - https://mma.prnewswire.com/media/2528626/Mammut_Sports_Group_4.jpg
Photo - https://mma.prnewswire.com/media/2528627/Mammut_Sports_Group_5.jpg

The basecamp invited to experience the brand's offering whilst gearing up for the next adventure on expert advice from mountain guides from the Mammut Mountain School.

 

Mammut transforms grey London with spectacular activation, encouraging people to leave the city.

 

An attention-grabbing stunt saw Mammut take over Granary Square with 3D projections that transported passers-by from the urban landscape to the great outdoors.

 

At the base of the projection sat an authentic basecamp experience, transporting the public to the mountains.

 

Buildings transformed into rugged cliff faces as a climber navigated the challenging terrain; audio guided the audience with a score that took people from the noise of the city to the serene sounds of nature.

 

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