Mercedes-Benz Expands EQS Steer-by-Wire Rollout While Buybacks Offset China Drag
Published on 10/10/2026 at 19:13 | Editorial boerse-global.de
Mercedes-Benz has opened orders for its steer-by-wire steering system across every EQS market worldwide, attaching a German price tag of EUR 2,500 before VAT — EUR 2,975 once tax is included. The column-free setup headlines a wave of technology and product debuts the automaker will parade at the Paris Motor Show from October 12, where the GLA, GLE, AMG CLA 45 and AMG GT 4-Door Coupe share the stand with the fully electric VLE and the new S-Class. A press conference is scheduled for Monday at 14:45 CEST.
The launch slate lands against a split sales picture. Group-wide, Mercedes moved 491,700 passenger cars and vans in the third quarter, a 6 percent slide from a year earlier. Battery-electric deliveries told the opposite story, jumping 52 percent to 78,100 units. At Mercedes-Benz Cars, 68,400 fully electric vehicles set a fresh quarterly record, up 61 percent.
Demand in Europe has run ahead of supply: the electric CLA, GLC, GLB and GLA are sold out for the remainder of 2026, with order books stretching deep into 2027. China proved the counterweight, where a soft market weighed heavily on the group's overall result, according to Reuters.
Should investors sell immediately? Or is it worth buying Mercedes-Benz?
Capital Returns Run Alongside the Product Offensive
Management has kept its buyback machine running. In the week through October 2, the company repurchased 875,000 of its own shares, lifting the total since the program began in early September to 3,851,805. Retiring those shares shrinks the outstanding count and can lend arithmetic support to future per-share metrics, while the steady purchases provide dependable demand during trading hours.
The stock reflected the crosscurrents. On Friday the equity added 1.3 percent to close at EUR 39.73, a session after touching a new 52-week low of EUR 38.90 on Thursday. That leaves the shares just 2.1 percent above their yearly trough.
Labor and analyst voices are adding to the mix. Works council chief Ergun Lümali pressed for joint decisions and investment to head off plant closures, though he signaled a willingness to negotiate. On the analyst side, UBS's Patrick Hummel trimmed his price target to EUR 45 from EUR 50 on Friday, citing pressure from Chinese rivals and muted earnings expectations for the sector.
Investors get their next hard data point on October 28, when Mercedes-Benz publishes its full interim report for the third quarter and hosts an analyst conference — the moment when the extent of the Asian headwinds on operating profit becomes clear.
Ad
Mercedes-Benz Stock: New Analysis - 10 October
Fresh Mercedes-Benz information released. What's the impact for investors? Our latest independent report examines recent figures and market trends.
