Saudi Tourism Authority and Trip.com Group sign global agreement to significantly boost tourism numbers

Published on 08/07/2025 at 18:06 | prnewswire.co.uk

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The significant partnership will boost inbound travel to Saudi for growing markets, such as China, India, and 20 European countries.The deal is one of the largest-ever global partnerships in STA's history.The partnership will see Saudi – one of the world's most dynamic and diverse destinations – promoted on all brands under the Trip.com Group's global umbrella, including Trip.com, Ctrip, Skyscanner, Travix, and MakeMyTrip.Twitter, Facebook, LinkedIn, and YouTube.