Sela, Newcastle

Sela gifts its Newcastle United sponsorship rights to major charity for Premier League clash and introduces revolutionary haptic shirts to help deaf fans feel the sound of St. James' Park in world first

Published on 08/07/2025 at 18:07 | prnewswire.co.uk

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Credited research:

*RNID conducted research with members of RNID's Research Panel. The survey was open from 13th-19th March 2024. A total of 180 panel members completed the survey.
** https://www.chelseafc.com/en/news/article/blue-is-the-colour-history-made-with-heart-warming-half-time-moment-at#:~:text=The%20partnership%20between%20Chelsea%20FC,between%20hearing%20and%20deaf%20people.

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Newcastle United fans David Wilson and Ryan Gregson unveil Sela’s haptic shirts that will for the first time enable deaf fans to feel the atmosphere of the crowd inside St. James’ Park for Premier League game with Tottenham Hotspur on Saturday April 13. Sela will also donate its front-of-shirt logo placement and pitch side advertising rights to major deaf and hearing loss charity RNID for the game. Photo credit: Lucy Ray/PA Media

 

(Left to right) Senior Vice President at Sela, Ibrahim Mohtaseb, Chief Commercial Officer at Newcastle United Football Club (NUFC), Peter Silverstone and RNID Technology Lead, Dr Lauren Ward unveil Sela’s NUFC haptic shirts that will for the first time enable deaf fans to feel the atmosphere of the crowd inside St. James’ Park for Premier League game with Tottenham Hotspur on Saturday April 13. Photo credit: Nigel Roddis/PA Media

 

The Sela Sound Shirt. Credit: Sela.

 

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