TUI Blue's Eight-Hotel Blueprint: Egypt in the Lead, Europe in Support
Published on 11/15/2026 at 18:51 | Editorial boerse-global.de
A provisional insolvency administrator now sits inside Fly4 Airlines Green, the Irish carrier TUI co-owns, after a court in Ireland made the appointment on Tuesday. The company itself filed the application, according to media reports. TUI holds 49% of the joint venture; Poland's Enter Air controls the remaining 51%. The order therefore touches a business in which TUI is a minority partner rather than the controlling hand.
TUI shares closed at €7.54 on Friday and have shed 16% since the start of the year.
Egypt Anchors the Pipeline
The centre of gravity in TUI's previously announced TUI Blue expansion is Egypt, which accounts for five of the eight planned properties. Vistamar and Makadi Oasis are slated to open in summer 2027. Palace Sharm and a further hotel in Hurghada are pencilled in for summer 2028, with a new house in Marsa Alam to follow in summer 2029. The rollout is staggered across successive summer seasons rather than arriving as a single burst of capacity.
One date gives the Egyptian build-out a natural hook: the total solar eclipse of 2 August 2027. TUI Musement intends to lay on dedicated excursions and more than 100 experiences across Hurghada, Luxor and Marsa Alam, tying the new rooms to on-the-ground activities at the destination.
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European Additions Broaden the Map
Beyond Egypt, the signed agreements cover Bulgaria, Croatia and Portugal, with those hotels due to open as early as summer 2027. The Croatian property, Diane on the island of Bra?, will start with roughly 120 rooms before growing to 155 from 2028 — another site that expands in stages rather than opening at full planned size. Calheta Beach on Madeira is set to offer 153 rooms, while the Arabella in Bulgaria is designed for 294.
For British customers, the portfolio additions span Croatia, Madeira and Egypt, a geographic mix that mirrors the wider push. Five of the planned hotels are being developed with JAZ, TUI Hotels & Resorts' Egyptian joint-venture partner. Openings are scheduled between summer 2027 and summer 2029, so the contracts represent growth spread over several seasons rather than an expansion already completed.
Marella Reshuffles Its Sales Bench
Personnel changes also landed at Marella Cruises. Gavin Enever took up the newly created post of head of key accounts on Monday, and Conor Braniff was named responsible for training the line's sales partners, also effective Monday.
TUI at a turning point? This analysis reveals what investors need to know now.
TUI published its travel trends for 2027 on Tuesday, setting out the group's view of where tourism is heading next year. The next scheduled financial date is 9 December 2026, when TUI Group will release its full-year results for 2026.
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